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5. Use
Power of Bullets. Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show
long list of benefits that your prospect can derive by buying your product or service.
6. Use
“feel, felt, found” method. Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt
same way. And then, how you or your customers found
answer to their problems by buying your product or service.
7. A picture speaks a thousand words. Use images that help your prospect visualize about what you are selling. Sell
sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter “Mapping You to Success” viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest!
8. Testimonials sell! Get testimonials from credible sources. Wouldn’t a prospect feel more tempted if your product or service is also used by some top names or gurus?
9. Go big on bonuses. Use bonuses that have high perceived value. Value is created when
bonus is relevant to
needs of
prospect. To create
impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and
“succulent” benefits they can derive.
10. Give a lifetime guarantee. Give a guarantee that lasts forever! Make your offer as risk free as possible.
Now how do you beat
“buffet” of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to
top!
