Ten Important Things Not To Forget To Tell Prospects

Written by Catherine Franz


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6. Tell your prospects your product is compact or light. People may want to takerepparttar product on a trip or don't have much room where they live.

7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products allrepparttar 119756 time.

8. Tell your prospects that your product is easy to use. People don't want to buy a product that they

have to read a 100-page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they

use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back-up any claims you make about your product.

Catherine Franz, writer, speaker, marketing master, specializes in infoproduct development. More at: http://www.MarketingStrategiesToGo.com and http://www.AbundanceCenter.com. Including articles and ezines.


Sending samples with your press release-- should you or shouldn't you? Here's a guide…

Written by D. Beiermann


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When you shouldn't send samples with your press release 1) When editors say they want to see a sample ofrepparttar product but they are still onrepparttar 119755 fence about publishing your press release: Under these circumstances I would say hold off on sending a sample. You could always send them a high resolution image ofrepparttar 119756 product as an alternative. 2) When you send out to multiple publications that have low visibility: Ifrepparttar 119757 magazine has a lower distribution I would not send a product sample. It can be too expensive to start sending out product samples to every magazine and newspaper that makes a request. Instead opt for sending them a brochure ofrepparttar 119758 product or mail them a CD withrepparttar 119759 high resolution image as an alternative. 3) The item's cost prohibits sending out as a sample: If repparttar 119760 product costs is over $20.00 I would advise only sending a product sample torepparttar 119761 magazines withrepparttar 119762 highest distribution. Again, you may get lots of request for product samples fromrepparttar 119763 editors and you might want to consider lettingrepparttar 119764 editors know that becauserepparttar 119765 item costs are so high, you would prefer to send justrepparttar 119766 high resolution image ofrepparttar 119767 product. Also, when you send a high resolution image ofrepparttar 119768 product make sure to take multiple shots ofrepparttar 119769 item. Showrepparttar 119770 product fromrepparttar 119771 different sides or if there are multiple pieces make sure to take pictures of allrepparttar 119772 various elements ofrepparttar 119773 product.

Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Productpressrelease.com specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can visit their site at http://www.productpressrelease.com or call 1-800-371-3945.


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