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7. Add ways to provide samples. Free trials, free previews, with automatic delayed payment after X days if they don't return product by that date. To screen customers, charge a small fee like a delivery fee, postage, or an amount you pay for processing their credit card.
8. Offer a pre-sell price. Product not ready, book at printers or currently in mail to Amazon? Sell it anyway. Offer a pre-production price. Just be careful on your dates.
9. Has someone purchased a similar product or smaller version? Offer them a "special" customer offer.
10. Use "if you buy now, we'll give you two for price of one" offer. This offer has worked well in Sunday morning TV ads, why not for yours. Tell them they can give other away for a Christmas or birthday gift. Whenever you solve two problems with one offer, you have gotten their attention. This works same as a bonus offer.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com