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5) Visitors typically scan web pages, rather than read them word for word. Keeping this in mind, use descriptive headlines and subheads, write concisely, and make important points stand out by highlighting them or using different colored text.
6) Certain bright colors such as red and yellow cause more strain on human eye than others. Use such colors sparingly on your site if you want to encourage visitors to stay on your site longer. Otherwise, eye strain may cause them to leave prematurely.
7) Since visitors typically scan web pages, hyperlinks within text of a web page should be relatively short (consisting of few words), yet very descriptive of where they lead to.
8) Two reasons to use ALT attribute in HTML code of your web pages: A) It can be used to slightly improve search engine ranking. B) It can tell visually impaired (or those who surf with graphics turned of in their browsers) what image is.
9) How many clicks does it take to get to your online order form? Many webmasters have found that fewer clicks required, better. In other words, easier you make it to buy from you, more likely people will.
10) Beware of common problems with using frames on a web site: A) A large percentage of surfers dislike them. B) They can be confusing and awkward for users. C) It's tricky to get HTML just right. D) Search engines have problems indexing past home page.
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