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This will not only reduce their "Defense Mechanism", but will also trigger their buying interests.
Now suppose you're targeting female audience, bring up instant magnetic charms like:
Prada, Chanel, Hermes, Ungaro, Jennifer Lopez, Brad Pitt, Enrique Iglesias, Slim Fast, beauty secrets, diamond, star style, princess, future,....
This will keep them curious and eager to finish reading your sales copies.
**HERE'S HOW TO PUT IT TO WORK!
If you're writing a classified ad, you could write same content, with a slight difference. This way, you'll have 2 slightly different ads to target men and women -- SEPERATELY!
For example, here is an ad targeting male audience ....
"Unveil Formula One Secret You Can Instantly Copy to Turbocharge Your Site and Easily Turn It into a Hole-in-One Business that Earns You Homerun Profits -- 100% Faster than Tiger Woods' Swing...Guaranteed!"
With a slight change to it, you'll have an ad targeting female audience...
"Uncover Time-tested Secret You Can Instantly Copy to Make Over Your Site and Easily Turn It into a Hot-selling Business that Earns You Magic Profits -- You Can Buy Yourself 2 Prada Bags a Day....100% Guaranteed!"
You'll see that in ad for men, I use word "turbocharge" to associate with auto racing. And because men like SPEED.
And in ad for women, I use word "time-tested" to associate with beauty. And because women like SECURITY.
See how easy it is you can create 2 "TARGETED" classified ads in just a minute? You surely can create more targeted ads like these -- in NO time at all.
P.S. Don't forget whom you're writing to! A Mars or a Venus?
The author, Jaruda Boonsuwan, is offering one-of-its-kind copywriting e-course -- at no charge. She reveals deadly-effective secrets to writing killer sales copies at http://www.groundbreakcopywriting.com