Targeting Your Customerís Preferred Media to Lure Them Online

Written by John Calder


Continued from page 1

My guess is that they are very likely to do so, if they are aware thatrepparttar product is available.

So, we dig deeper intorepparttar 124432 reader demographics and find that 73% attend classes related to their art. Their thirst for knowledge is high. This is a good thing. At this very moment, these customers are seeking outrepparttar 124433 type of information you could provide, but they are consuming it via offline classes and via magazines like Expressions.

If you can find it, you really should pick up a copy of this magazine. Flip through torepparttar 124434 back ofrepparttar 124435 publication and you will find a plethora of advertisements for mail order art suppliers and book vendors, with a sprinkling of related web sites. Do you seerepparttar 124436 potential here yet?

This is an ideal offline advertising opportunity. One ad inrepparttar 124437 back of a publication like this inserts you directly into that previously ďhiddenĒ communications network. This is your pipeline to a market of busy, creative folk. They may not takerepparttar 124438 time to runrepparttar 124439 kinds of non-traditional searches that would lead to your product online, but I can guarantee you that their natural curiosity will lead them to your web site if they see it advertised inrepparttar 124440 back of this kind of magazine.

You see,repparttar 124441 wonderful thing is that you can capture them in art mode. You capture them in an open frame of mind as they actively pursue their passion. You also get added credibility just by being savvy enough to advertise in their favorite magazine. Itís an exclusive neighborhood, you know.

Lastly, youíve also set your site up for a truly hands-off, viral traffic machine. Once your ad receives repeated exposure torepparttar 124442 65,000+ readership base of a magazine like Expressions, you can bet your visitors will bookmark your site, pass it along to friends and bring it up with their peers during offline art classes.

And lucky you! Youíve just bypassed 6 months of SEO work and saved at least a couple hundred bucks on pay per click advertising. Itís a beautiful thing, indeed.



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Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

Written by Mike Snyder


Continued from page 1

http://www.cafepress.com/cwfb.13008954

Sticker and Frame Design Tips:

Only use top level domain URLs The shorterrepparttar URLrepparttar 124431 better because it will be much easier forrepparttar 124432 other driver to remember since most people don't write down what they see while driving.

Eliminate "http://" and sometimes "www" Typing "http://" is not required in most browsers and is just a waste of space. In most cases, addingrepparttar 124433 "www" beforerepparttar 124434 domain name is not necessary (ie. www.mrgoodbeer.com isrepparttar 124435 same as mrgoodbeer.com). Make sure to test your domain name withoutrepparttar 124436 "www" before using it in any advertising.

Capitalize when appropriate Use both upper and lower case letters in your URL to helprepparttar 124437 reader identify and remember your site (ie. MrGoodbeer.com is more appealing and memorable than mrgoodbeer.com). Note, most individual vinyl letters are only available in upper case so this is not possible with them.

Use color Bright colors attractrepparttar 124438 driver's attention.Try red on yellow or yellow on red.

Readrepparttar 124439 guidelines carefully If using CafePress.com, make sure to read their "Image Workshop" at http://www.cafepress.com/cp/info/help/images.aspx to take full advantage of available space onrepparttar 124440 merchandise.

------------------------------------------------------------------ You may reprint this article (can be found at http://www.mrgoodbeer.com/bumpertobumper.shtml )in any form but all links to MrGoodbeer.com inrepparttar 124441 credits, title, body, and this footer must not be altered.

Mike Snyder is the owner of MrGoodbeer.com For more information about Mike visit http://www.mrgoodbeer.com/aboutus.shtml


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