You have control of that ad. So you make it loaded with info that would cause only someone interested in what you have to offer to actually click. You must get inside your prospect's head and figure out "What does this person really want?"

- (Ad copy is an art in and of itself - We'll need to postpone discussing that subject for a later time)

Once that person arrives at your site, it's up to you to make sure your site really "sings" and compels your prospect to sign up for your mailing list, buy or whatever it is you want them to do.

But do you see beauty of all this? You find out what keywords your prospects are looking up, you bid on those keywords and Bam! - YOUR AD APPEARS AT THE TOP OF MSN, YAHOO, GOOGLE, etc.

These are qualified prospects! People interested in buying only what you have to offer. Never before in history has it been possible for a business owner to start a business, place an ad and get QUALIFIED buyers so quickly; at such a minimal cost to owner!

Imagine it costing you $.25 or $.50 to attract a prospect to your site. Let's say you offer a product selling for $75. How often would you like to give us $.25 every time we gave you $75? Can you see how quickly you can have a thriving internet business up & running?

We recommend starting at pay-per-click engines like Overture.com, Findwhat.com and Google adwords. It would be wise to go there and review their guidelines and how they operate.

If you invest time necessary to master this subject and add it as another "spoke" to your advertising "wheel", you will see not only a huge surge in your website traffic, but your profits as well.

And, ultimately, that's what you're really after, isn't it?

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What about you and your website? Do you have credibility?

If you offer website design services, is design of your own website up to par?

Do you own your own domain name, or does yours contain names, "Geocities", "Angelfire" or "Tripod"?

Can you back up your claims with cold, hard, indisputable and verifiable facts?

Do you have your name, telephone number and street address on your website?

Do you use authentic customer testimonials, complete with first and last names?

Do you offer a fair and reasonable money-back guarantee?

If you choose not to have a merchant account, do you use a reputable payment processor like ClickBank, that will actually stand behind and honor your guarantee?

If you can't answer yes to every single one of above questions, you have a serious credibility problem! And it's costing you a lot more money than you realize.

When potential customers arrive at your website for first time, they're both apprehensive and skeptical--and rightfully so. With so many scam artists and rip-offs prevalent on Internet, you have to expect and anticipate that type of mindset.

That's why it's critical you put your prospects minds at ease moment they land on your website. And best way to do that is to instill confidence by utilizing steps that I mentioned earlier.

If you follow those steps, I guarantee both you and your website will have plenty of credibility and you'll have profits to prove it!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

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