Tantalizing Headlines: Do's and Don'ts

Written by Marcia Yudkin


Continued from page 1

Understandingrepparttar mindset of those culling through press releases will help you craft informative headlines. If you need a lot of words to write a clear headline, go ahead. A good guideline is to include as many of journalism's classic "Five W's" inrepparttar 120959 headline as you can: who, what, when, where and why or how. To address editors' top three concerns, make sure you specify what you're promoting, who would care about it and what makes it newsworthy.

To return torepparttar 120960 three unfortunate examples found online, we can fixrepparttar 120961 first specimen along these lines:

The New Underground Railroad, New Book, Helps Free Wage Slaves from Bondage With a Beginner's Introduction to Stocks, Bonds and Investing.

The second headline improves with a few more details:

HP Wheels Out Year-long Traveling Exhibition of Truck- Mounted Homes Filled with Digital Photography, Computing and Entertainment Products.

Andrepparttar 120962 annoyance factor disappears fromrepparttar 120963 third headline when we revise it as follows:

Little Kids Updates Sqwish Ball, Specialty Toy fromrepparttar 120964 1990's for Age 5 and Up, With a Holographic Shimmer.

If after adding clarity, you can also inject some wordplay or fun intorepparttar 120965 headline, go ahead. But media people giving your headlines just three or four seconds of attention aren't really looking for entertainment. They're on a hunt for relevance, and cuteness runsrepparttar 120966 danger of getting in their way.

Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


3 Essential Tools for Email Marketers

Written by Jinger Jarrett


Continued from page 1

Check for spelling, grammar, and punctuation errors. Make sure it is easy to read.

You can use this utility to format your emails torepparttar right width. It's not perfect, but it will save you plenty of time because you can format your text at different widths. Overall, it does a very good job.

http://www.jbmckee.com/formatit/index.htm

3. Anti-Spam Before you send your message out, you want to check to make sure it can get pastrepparttar 120958 filters frequently used by ISPs.

There's a simple and easy way to check your message. SiteSell.com has created a new feature called Spam Check.

Basically, you can send a your email as a test message and find out howrepparttar 120959 filters rank it. Then, you can make changes to your email before sending it to your list.

http://spamcheck.sitesell.com

Email marketing is a time consuming process. Done right, it can be a very lucrative tool in your marketing arsenal. These tools will help you make your email marketing efforts more

Jinger Jarrett will show you "How to Really Start Your Business in 30 Days". Get her free ecourse now. http://www.smallbusinesshowto.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use