Tall Tale #8 “You need to be on the Internet”

Written by Jimmy Vee & Travis Miller


Continued from page 1

It’s important to understand, people probably don’t want to visit your site and spend their time reading about you and how you got started and seeing pictures of your staff. That’s such a harsh truth, isn’t it? People want to learn one thing: how you can help them.

If your web site does a good enough job convincing them that you can help them, they’re likely to give you what you want. So get what you want and get on with your life and let them get on with theirs. Don’t be a web hog.

For some companies, this can be accomplished with one web page. For others it may take dozens of web pages. And for still others it may be impossible. They should considering skippingrepparttar whole “www-thing.”

If you have a web site already, give it a test. Find out what it does for your business, your sales. Think creatively about how you can put it to work for you.

If you don’t have a web site already, carefully apply these principles to find out if you need one, and if so, how it should be designed.

A special tip: a “flashy” presentation rarely yields output – it just builds brand. That’s no longer one of your goals, is it?

We have some very helpful and specific ideas about how to get what you want from your web site. They’re all jammed intorepparttar 100586 “Gravitational Marketing System.”

Tomorrow we’re going to debunk that nonsense about mixing business with pleasure. So dust off your twister game and get ready to mix it up!

Getrepparttar 100587 full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm

ABOUT THE AUTHORS Jimmy Vee & Travis Miller are the partners of scend advertising. They are authors, speakers, and consultants on the topic of advertising and marketing to grow business. They make companies scendsational. Scendsational companies become famous. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net


Tall Tale #7 “People don’t like advertising"

Written by Jimmy Vee & Travis Miller


Continued from page 1

The end result for you is that you can stop spending money on advertising that people don’t like, don’t pay attention to, and don’t respond to. When your advertising is requested, liked, and shared you save MAJOR BUCKS and have MAJOR RESULTS.

If you want to start spending less on advertising and seeing bigger results, your mission is to find a way to make people like your advertising. You may have to experiment with different flavors (one hint: people don’t generally like anchovy pie) to find which one suits your customers best. But there is a pie out there for basically everybody. If you’re willing to investrepparttar time inrepparttar 100585 kitchen, you’ll find more people who are willing to invest their time with your business.

If you’d rather bypassrepparttar 100586 experimental kitchen phase, our “Gravitational Marketing System” has several recipes that are blue-ribbon winners. Check it out to learn more.

Tomorrow we’re going to hack away atrepparttar 100587 tall tale that tells you “you need to be onrepparttar 100588 Internet.” If you’re tired ofrepparttar 100589 tech frenzy pushing your business around, don’t miss this one. It’s guaranteed to be worthrepparttar 100590 read.

Getrepparttar 100591 full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm

ABOUT THE AUTHORS Jimmy Vee & Travis Miller are the partners of scend advertising. They are authors, speakers, and consultants on the topic of advertising and marketing to grow business. They make companies scendsational. Scendsational companies become famous. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net


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