Tall Tale #5 “Size matters - Bigger is better”

Written by Jimmy Vee & Travis Miller


Continued from page 1

Every ad can getrepparttar job done in 4 lines of copy or less. That’s right, 4 lines of copy or less. If you have more than that it’s probably too much, it’s a waste and it’s definitely not as effective as it could be.

You probably have ads out their right now that arerepparttar 100587 big ones, with lots of info in them: slogans, pictures, mission, licenses, titles, insurances and tons of other useless stuff that is never effective. These ads are like a bad jazz musician, there is a lot coming out ofrepparttar 100588 horn but they just ain’t sayin’ nothin’. This is all too oftenrepparttar 100589 classic case.

You have to have realistic expectations for your ad andrepparttar 100590 copy must be fine-tuned to uncoverrepparttar 100591 emotion that makes your customers buy! The old saying that a picture is worth a thousand words must not have been written by an expert copy writer!

We can teach you how to make people have a burning desire for your product in about ten words. Our “Gravitational Ad” format takes any size ad and turns it into a lead generating factory. You can learn more about this and how to create ads that are lead making monsters using our “Gravitational Marketing Road Map.” Never leave home without it!

Tomorrow’s Tall Tale, you can’t get results overnight. YEAH, RIGHT! Getrepparttar 100592 full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm

ABOUT THE AUTHORS Jimmy Vee & Travis Miller are authors, speakers and consultants on the topic of advertising and marketing. They believe making companies scendsational. For questions, comments, or to shoot the bull, email them directly: mailto:talk at scend.net


Tall Tale #8 “You need to be on the Internet”

Written by Jimmy Vee & Travis Miller


Continued from page 1

It’s important to understand, people probably don’t want to visit your site and spend their time reading about you and how you got started and seeing pictures of your staff. That’s such a harsh truth, isn’t it? People want to learn one thing: how you can help them.

If your web site does a good enough job convincing them that you can help them, they’re likely to give you what you want. So get what you want and get on with your life and let them get on with theirs. Don’t be a web hog.

For some companies, this can be accomplished with one web page. For others it may take dozens of web pages. And for still others it may be impossible. They should considering skippingrepparttar whole “www-thing.”

If you have a web site already, give it a test. Find out what it does for your business, your sales. Think creatively about how you can put it to work for you.

If you don’t have a web site already, carefully apply these principles to find out if you need one, and if so, how it should be designed.

A special tip: a “flashy” presentation rarely yields output – it just builds brand. That’s no longer one of your goals, is it?

We have some very helpful and specific ideas about how to get what you want from your web site. They’re all jammed intorepparttar 100586 “Gravitational Marketing System.”

Tomorrow we’re going to debunk that nonsense about mixing business with pleasure. So dust off your twister game and get ready to mix it up!

Getrepparttar 100587 full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm

ABOUT THE AUTHORS Jimmy Vee & Travis Miller are the partners of scend advertising. They are authors, speakers, and consultants on the topic of advertising and marketing to grow business. They make companies scendsational. Scendsational companies become famous. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net


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