2. Conversion Rates If your web site draws lots of visitors, you'll want to know what percentage of those visitors are buying, and if not buying, at least signing up for your ezine. With these conversion rates you can determine how to increase your online sales.

Barbara has a subscription-based web site that pulls in over twelve hundred visitors a day, yet only seven people a day contact her and site only generates sales a couple of times a week. Is this best she can do? Probably not.

You can prompt 10-50% of people who visit your web site to contact you and then work on converting these qualified leads to sales. For Barbara, all it took was a few changes in her layout and copy for her to add two to three hundred people a day to her list of qualified leads and increase sales to dozens each day.

One of most important things to identify and measure is where sales come from. If you advertise with Google or in ezines and see that an ad has more than paid for itself in leads generated and sales, you'll know its worth running again.

Just asking people where they heard of you or how they arrived at your web site is useful. When I asked one client how they found my site, they explained how they had been searching web using phrase, "marketing services" and how difficult it had been to find site.

My advertising hadn't targeted phrase "marketing services", so I quickly added it to list of keywords for my ads. The result? The next day someone came to my site via my targeted ad and bought every marketing manual I sell.

Don't let marketing be a mystery. Start analyzing what is and isn't working so you know what to fix. If your marketing is working, use these same numbers to set new goals for lead generation and salës conversions and be even more successful.

Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator.

The three C’s of personal branding are clarity, consistency and constancy.

Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about things you associate with prominent artists or mangers, and they are unlikely to be complicated.

Consistency is keeping things consistent for customers. This does not mean staying stuck in past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years, but there is a consistency to change.

Constancy means being visible with your brand and maintaining an on-going level of awareness in marketplace. Oprah Winfrey is visible constantly, and although most of people do not have visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to build a brand image quickly to coincide with a new exhibition or performance you may have coming up – brands take time to build in consumers minds.

A FREE PERSONAL BRANDING TOOLKIT FOR REAL ESTATE PROFESSIONALS

NetReal.net, a company noted for its template-based Real Estate Web design solutions, offers a Winter Holidays Gift for Real Estate Agents and Brokers – Personal Branding Toolkit: http://www.netreal.net/personal_branding.php

The Personal Branding Toolkit contains “Essential Marketing for Real Estate Professionals” ebook and 17 Real Estate Reports and tools to personalize them with your name, contact info and photo.

NetReal’s editorial team put together top 25 highest- rated Real Estate marketing articles of 2004, and created a must-have e-book - “Essential Marketing for Real Estate Professionals”. The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing.

You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. This is a great way to offer a helpful gift to your colleagues and partners.

The “17 free Branded Reports” allow you to create your own branded Real Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite design. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Show your professionalism with these great tools to acquire new clients.

The Personal Branding Toolkit for Real Estate Professionals (http://www.netreal.net/personal_branding.php) is free for everyone.