All of my successful email marketing campaigns have one thing in common, and that is that they are all personal. I speak directly to my reader with simplicity. I don't design an ad that reads like a geometry book. It reads like reader is a friend. I even go as far as using humor, or maybe my ad is so horrible that some find it to be humorous! So, maybe you are thinking that your topic is too technical to be discussed in simple terms and on a personal level. Well, a great success story of "techie talk" taken down to "not so techie" personal level is series of books For Dummies. I mean you can get almost any subject, no matter how technical, in these books that talk directly to you and simplify very technical topics. Why have these books become so popular? Well, let's face it-most people are not experts! So, in future, as you develop and design your content, for whatever it may be, you might want to consider making it personal. Talk to your readers. Remember: comfort, simplicity, trust, relationship, customer!

** Ryan Hamner is the creator and author of 24HourCashMachine.net - The Ultimate eBay Selling Program & AffiliateProgram101.com - Affiliate Marketing Directory. http://www.24hourcashmachine.net http://www.affiliateprogram101.com

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