Taking E-mail marketing to the next level Written by David Bell
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1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. 2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months' worth of messages and tell manager which weeks, days, or hours to release them to your list. 3. Take advantage of a POP import feature. It automatically takes email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week. 4. Make sure software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for tech guy to show up, you can speed through job on your own. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | 4 Strategies That Will Help You Develop An Effective Action Plan Written by Robert Smith
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Are you a professional procrastinator? If so, what can you do to make sure that you will keep going until you reach your goal? Are you afraid of failing? If so, work at improving skills you will need. Or test waters by taking an evening or distance education course before you sign up for a whole program. If you are having trouble identifying your fears or figuring out how to deal with them, talk to people you trust. Ask for their suggestions, but always make your own decisions. 4. Put your plan into action from to do list By this stage, you probably have more than one list of things to do and, if it is necessary, some plans for avoiding or dealing with potential problems. Now you need to put them all together into one comprehensive plan. You must list tasks in order in which you must complete them and set deadlines for completion of any major plans. Successful career planners keep themselves on track using a variety of methods, such as: - marking tasks on a monthly calendar (noting important dates such as application deadlines or action plans) - making weekly or daily lists of things to do and cross off tasks as they are completed - using a computer program to create timeline charts which give you your time limits for task completion - using a commercial appointment book or a notebook; even a palm pilot with a new page for each day or week. Use whatever methods work best for you. If it is absolutely necessary, ask a friend to check on your progress occasionally or question you on your successes because you are more likely to get things done if you know you'll be asked about it. Now you have learned all that you could want to set successful career goals. If you follow things in this section and have remembered previous sections, you will do just fine because there is nothing to hold you back now.
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