TEST. With variety of promotions and advertising you may conduct, shouldn't your logo look *Good* in black & white (b&w)?! "Shouldn't I think about color for my logo?” and “Why is b&w important?" you may be asking... Great questions! Do you think you'll ever make copies of your marketing materials... isn't it cheaper to make b&w copies at Office Depot (average $0.02-$0.05/each)? Your logo will be on all your future business faxes, too! If you participate in tradeshows, you may have b&w imprinted giveaways because it's more affordable to imprint your logo in b&w than in color. That goes same for print advertising (newspapers, magazines, business journals, etc.). Since your logo will be used in all types of media or a variety of mediums (from posters, t-shirts to mugs and pens), it should be easy to resize (larger or smaller) while keeping quality and crispness of design. Most likely end result of logo designed for you will be available in a vector graphic format (the most popular design tool is Adobe Illustrator which saves your design as a .ai or .eps file) - simply crisp line graphics easily scalable without loss of quality.

This is a key factor in ranking - number of links you have to your site - top ranked sites have thousands of links to them. You will find people who want to swap here www.linkpartners.com - which is just an easy way of finding willing partners.

2. Content Is King

Build good quality content on your website, content should be useful and keyword rich without being excessively repetitive - some search engines view excessive keyword littering as spam and actually can count this against you and perhaps even ban you from their search engine.

Others methods that can cause you to be banned are to litter keywords on your site and then hide them so that they are not visible. Frequently update and add to your content, as refreshing content also improves your importance in opinion of search engines.

3. Site Composition

Ensure that even if your site is flash based, or entirely image based, that there are plenty of textual links to navigate entire site with, this will make it easier for indexing robots (from search engines) to find your pages and your keyword rich content.

Create alt tags on images to name them, if relevant use keywords in image names.

Make sure right keywords are used on your meta tags, page descriptions and page titles, do not use a string of keywords for your page titles or descriptions, some search engines don't like this and view it as spam/cheating. Each page should have titles, descriptions, and keywords relevant to information on page.

Use keywords in your page headers.

4. Submission

You can use www.submitexpress.com to submit your website to multiple search engines for free at once.

Submit your site to www.dmoz.org - Google rates this highly and a listing will greatly boost your ranking.

5. Patience

Expect it to take time (up to three months even) to achieve a good ranking from all of your efforts, and have patience.