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Use
“alt” tag that you can use when adding links to pictures, for example;
Adding your keywords in these places will add more weight to your site, you should hopefully see an improvement in your position.
Basic Page Design
The first thing about page design is that search engines read web pages from top left-hand corner down. Why is this important? Well, placing of your keywords (yep! Them again) is vital, you should have at least one in-between
tags and if possible at top of page. As well as this you should have any ads such as google on right hand side of page, keeping your content on left-hand side. An even scattering of keywords in your page text should help and you should have a keyword near end of page.Don’t have to many pictures if you can help it, most browsers’ only load 4 pictures at a time and this can seriously slow down page load time and put people off your site. You are better off having pictures on inside pages where your visitors are happier to wait; they do after all want to see your products.
Avoid garish colours, flashing banners and masses of text that you don’t need, you don’t want to scare your potential customers away or lead them to another person’s website via an ad before you get them to view your site.
Most of all you should get you page scrutinised by a friend who is going to be honest with you, or find a forum that will do a constructive site review for you, you can find a forum like this here. The eyes of another person will not be tainted with same “this is my baby” eyes that you have as designer.
That’s it for now, next time we move on to talk about advertising.
Mark white has been involved in IT for 16 years and has been active in internet marketing and web design for 5 years.
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