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Don’t go “off record”
Memorize these words: “There’s no such thing as off record.” It’s just too risky. If you don’t want to see your words splashed across page one, don’t let them out of your mouth.
When interview’s over, don’t just hang up
Wrap up every media interview or informal chat with a reporter with this question: “What else are you working on?” Finding out what else is on reporter’s plate can line you up to get interviewed for next story, too.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.