Continued from page 1
According to log file, visitor went to web site www.mamma.com and did a search. What was he searching for? If you can't read text beyond www.mamma.com, then try this trick:
Open your Internet browser and paste this line
www.mamma.com/Mamma?p1=1&timeout=4&query= photos+seniors&qtype=0&x=1&y=11
in location bar. Press "Enter". Ta-da! Now you should be able to see that user typed in "photos seniors" into search box, because it is in box right now. Right at top of web site.
My customer's web site is number 9 on first results page. It is a success! Now, it would not be a success if user typed in "jeep photos" and my customer's site would come up number 9. Because user is not looking for a photographer, which is what my customer is.
That is why you always want to know what is in your log files. If you go beyond 20 visitors a day, you should probably get a software that analyzes your log files and comes up with a report. But to get a feel for how your visitors get to your site - above technique is recommended. If this site was found by someone looking for photos of a jeep, I would think "there is something seriously wrong with site" and immediately improve keywords, title and META tags.
Milana Nastetskaya is a full time web developer and the author of two books: "Create Your First Business Web Site in 10 days", and "65 Instant Web Design Answers". http://www.firstbusinesswebsite.com http://www.instantwebanswers.com