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The Microsoft model would also allow customers to download a significant number of files for less than
average cost of $1 per song. Microsoft is another company that is also locked out of
iPod. They will distribute
songs via Microsoft approved portable mp3 players.
This new pricing model is radical change for
digital music industry. This came about because
success of iTunes has highlighted all that is good and bad about
ways music is sold online.
It shows that customers will buy online and they will browse through digital catalogs for individual songs rather than entire albums. But, it also shows that a lot of work needs to be done to make
mp3 security codes and portable players more compatible. If Apple continues to dominate
portable mp3 player market with
iPod, then customers will only have three choices:
1. Subscribe through iTunes because they want
iPod
2. Hack
iPod which Real Network is doing already
3. Or, ignore
most reliable portable mp3 player out there and deal with having a few files on their computers or on another less prominent player.
This is all great news for digital music fans, but we’ll have to wait and see how
recording industry responds to this cheap-for-all music model.
Is it sufficient to bring back
revenue streams that songwriters and singers have been losing to totally free services such as Kazaa and Grokster? No one knows.
