The laws of economics apply. Reporters, producers, and editors who are still in business have to do more work for less money.

While that's bad news for them, it's good news for you. It opens up some terrific opportunities to get exposure and free publicity.

Here's how:

If you're sending a press release, make sure

1. it has a great headline that offers a benefit to viewers, readers or listeners. It has to be about something they need to know, or would like to know. Focus on THEM, not you.

2. its 'news value' is apparent at a glance. A reporter, producer or editor wants to be able to figure out in seconds what release is about, and why it would be of interest to their audience.

There's never a guarantee that you'll be able to get free publicity you want from media. By if you do things I've mentioned above, you'll certainly increase your chances.

Remember this advice from Joan Stewart, a former newspaper editor. Joan says five most important words you can say to any reporter are 'How can I help you?'

That's always been true.

But in this day and age of shrinking budgets and expanding job descriptions, it's truer than ever.

George McKenzie is a best selling author, speaker, and former news anchor.

George has been a radio and TV reporter for more than 30 years. His work has appeared on ABC, NBC, CBS, CNN and ESPN. He's a three-time-winner of the "Best Sportscast In Texas" Award from the Texas Association of

Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn’t get it) and designate that as freebie information. Then designate 50% for a product to sell and other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with total 75% and charge them a higher price.

This strategy is one that is not wide spread and a well-kept secret by InfoGurus. It is even a guarded secret, and guess what, I’ve just broken their secret. I am an InfoGuru and I don’t mind sharing this model. It is missing arial view that no one seems to want to write about -- unless, of course, it’s in a product that sells for big dollars.

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About Author: Catherine Franz is a 30-year marketing industry veteran and Marketing Strategist, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Additional eNewsletters, tips and articles are available at: http://www.abundancecenter.com Catherine: 703-671-5677