Even better, however, would be to add content to search engines or directories that have human-edited content. For example, Lycos UK - a UK search engine - supplements its search results with a human-edited directory. This directory includes content for specific seasonal events, and always welcomes new additions. - http://www.uk.lycos.de/dir/Lifestyle/Valentines_Day/ - http://www.uk.lycos.de/dir/Lifestyle/Mothers_Day/

There are many other Lycos categories, all of which allow you to add your content: just click 'Recommend a website for this category' - http://www.uk.lycos.de/dir/Lifestyle

Another human-edited directory is Open Directory Project - http://www.dmoz.org

Or you could just check your favourite search engine/directory to see whether it includes human-edited content.

3: PROMOTE SEASONAL CONTENT ON PAY-PER-CLICK SEARCH ENGINES

The beauty of pay-per-click search engines, apart from a guaranteed position for your keywords, is that new content can be announced in only a matter of days. So add more keywords to your various pay-per-click accounts. The cost of your keywords will increase as seasonal event approaches, so act quickly to take advantage of low initial keyword cost, and constantly monitor.

===== Sidebar ===== Pay-per-click search engines are proving to be a very viable means of income generation for search engines and advertisers alike. This means that you really need to stay informed, as rapid developments inevitably take place. To stay informed, I suggest you visit (and revisit) - http://www.PayPerClickSearchEngines.com === End Sidebar ===

4: TELL EVERYONE ABOUT IT

Everyone is busy, busy, busy! This includes your family, friends, colleagues, and newsletter subscribers. So whilst you have been toiling away creating great seasonal content, everyone else has been busy too. So you need to remind them about your site and about your site's new content.

Remind everyone of upcoming seasonal event - they might have forgotten! - and then tell them how your new content can really benefit them. (Maybe it can save them time and money; maybe it can give them gift ideas; maybe it can simply provide entertainment!)

Just remember to:

* tell your family, friends, and colleagues; * tell your newsletter subscribers; * tell anyone else you e-mail (in a suitable signature file!)

Remember to tell them what's in it for them; focus on benefits!

~ ~ ~

That's it! 4 easy steps that show you how to take advantage of seasonal events on your website.

Just remember, there's more to seasonal events than Christmas. AND, seasonal events are repeated every year!! So think hard to see how your website can take advantage of a seasonal event: it keeps your website looking fresh, and it may increase sales!

Happy Holidays!

PS Seasonal events can also include award-ceremonies like... well, like The Oscars. Just add your imagination!

Well, this is not necessarily so, especially on internet, which affords us a variety of ways to deliver information.

Here are three ways to create information products and here are some of internet tools that you could use to create your first (or next) one.

A. Audio: Many people do not even consider this as an option but some of great information creators in direct response industry, both on and off internet, have used audio to create fantastic information products. This also adds to perceived value of such products.

Perceived value is how much people think your product is worth based on contents of product. Statistics show that if a product contains audiotapes and videotapes it can sell for a much higher price than a manual because people perceive that it is more valuable. Whether this is true or not is really a moot point, fact remains that people will pay a higher price for such products.

In past, people have sat themselves down with a recorder and a microphone and they have recorded their ideas onto tapes and then sold them as information product. This is still a fantastic way to develop products, however, on internet, you could utilize tools available to you online to create downloadable audio files that your customers could access instantly.

There is a tool known as Real Audio which I believe has not been exploited by infopreneurs yet. You could actually use this tool available from Real.com and offer your audio information immediately so that when customers buy your product, they can instantly access it. This is key, and future of product development and delivery on web will be centered around digital fulfillment of information products.

When your customers can "hear" information that they seek in minutes instead of days or weeks, this will cause a serious sales explosion for you. B. Video: Another tool that has been used to avoid writing and assist in creating greater perceived value is video. For many years, great product developers have used video to demonstrate "How To" information and to offer more visual and audio cues to their customers.

Translated to web, you can also use Real Video or Windows Media Player to transfer your video content to net.

The concept remains same, you find a want, you create product and then you offer instantaneous access over web. Your target market will eat this up.

I suggest using Real Audio and Real Video because you can create streaming presentations. What streaming means is files (whether audio or video) begin to play before they have actually been downloaded to your customers computers. You should check with your webhost to see if they offer ability to host REAL products from your web site. If they do not, I suggest that you find a host that does.

C. Screen and Video Capture Software: The next really slick alternative you can use to create information products is a piece of software called Camtasia.

This software lets you "record" actions you take on your computer. You can also add voiceovers so when people view your presentation, they can hear you speak as if you were right there. The possible uses for this software are numerous. Here are a couple of ideas off top of my head:

I. Do you know how to configure software such as MS Access so that people can use it to create fully functional databases that do exactly what they want? You can record a presentation using Camtasia and walk people through process and also include your voiceover telling them exactly what they are watching.

II. Show people how to set up CGI scripts for a web server.

III. Show people how to create HTML documents.

IV. Demonstrate tricks, tips and hints of internet marketing through this software.

I think uses are only limited by your imagination.

The next piece of software that can help you create info products is Adobe Acrobat. This software is fast becoming information developers tool of choice. And this is why:

1. Acrobat is famous for it's cross platform abilities. What this means is that anyone using any type of computer (UNIX, Windows or Macintosh) can read your .pdf files without needing any special software other than FREE acrobat reader available from Adobe.com. 2. The newest version of Acrobat allows you to do many cool things:

Drag and Drop your files onto program. Have you written something in MS Word or a text editor? You do not have to rewrite it, simply drop file onto Acrobats software and boom, instant .pdf file. Password protect your documents. Include video.

There are so many features, this program is extremely versatile.

One more thing, Adobe's Reader is free, however, software that you can use to create Acrobat files is not. Look for bargains on software that are available on internet.

The world of information product creation is growing more every day. You would be shocked and surprised to know what people will pay for. They will pay to learn and to better themselves. They will pay to save themselves time and headaches. They will pay for your knowledge and expertise. I suggest you think long and hard about what you know best and put it to use in form of an information product that people want and will pay for and then create some more and some more after that. You will love results.