Take Advantage Of Seasonal Events On YOUR Website

Written by Steve Nash


Continued from page 1

Even better, however, would be to addrepparttar content to search engines or directories that have human-edited content. For example, Lycos UK - a UK search engine - supplements its search results with a human-edited directory. This directory includes content for specific seasonal events, and always welcomes new additions. - http://www.uk.lycos.de/dir/Lifestyle/Valentines_Day/ - http://www.uk.lycos.de/dir/Lifestyle/Mothers_Day/

There are many other Lycos categories, all of which allow you to add your content: just click 'Recommend a website for this category' - http://www.uk.lycos.de/dir/Lifestyle

Another human-edited directory isrepparttar 121407 Open Directory Project - http://www.dmoz.org

Or you could just check your favourite search engine/directory to see whether it includes human-edited content.

3: PROMOTE SEASONAL CONTENT ON PAY-PER-CLICK SEARCH ENGINES

The beauty of pay-per-click search engines, apart from a guaranteed position for your keywords, is that new content can be announced in only a matter of days. So add more keywords to your various pay-per-click accounts. The cost of your keywords will increase asrepparttar 121408 seasonal event approaches, so act quickly to take advantage of low initial keyword cost, and constantly monitor.

===== Sidebar ===== Pay-per-click search engines are proving to be a very viable means of income generation for search engines and advertisers alike. This means that you really need to stay informed, as rapid developments inevitably take place. To stay informed, I suggest you visit (and revisit) - http://www.PayPerClickSearchEngines.com === End Sidebar ===

4: TELL EVERYONE ABOUT IT

Everyone is busy, busy, busy! This includes your family, friends, colleagues, and newsletter subscribers. So whilst you have been toiling away creating great seasonal content, everyone else has been busy too. So you need to remind them about your site and about your site's new content.

Remind everyone ofrepparttar 121409 upcoming seasonal event - they might have forgotten! - and then tell them how your new content can really benefit them. (Maybe it can save them time and money; maybe it can give them gift ideas; maybe it can simply provide entertainment!)

Just remember to:

* tell your family, friends, and colleagues; * tell your newsletter subscribers; * tell anyone else you e-mail (in a suitable signature file!)

Remember to tell them what's in it for them; focus on benefits!

~ ~ ~

That's it! 4 easy steps that show you how to take advantage of seasonal events on your website.

Just remember, there's more to seasonal events than Christmas. AND, seasonal events are repeated every year!! So think hard to see how your website can take advantage of a seasonal event: it keeps your website looking fresh, and it may increase sales!

Happy Holidays!

PS Seasonal events can also include award-ceremonies like... well, like The Oscars. Just add your imagination!

Steve Nash shows how anyone can sell online at his brand new website. Visit his FREE beginners guide now! http://www.AnyoneCanSellOnline.com To get more website promotion ideas, take his free 7-day e-mail course, called Website Promotion That Works! Sign-up here! mailto:promotion_that_works@getresponse.com


Becoming an Infopreneur - The Secret to Developing Information Products

Written by Marc Goldman


Continued from page 1

Well, this is not necessarily so, especially onrepparttar internet, which affords us a variety of ways to deliver information.

Here are three ways to create information products and here are some ofrepparttar 121406 internet tools that you could use to create your first (or next) one.

A. Audio: Many people do not even consider this as an option but some ofrepparttar 121407 great information creators inrepparttar 121408 direct response industry, both on and offrepparttar 121409 internet, have used audio to create fantastic information products. This also adds torepparttar 121410 perceived value of such products.

Perceived value is how much people think your product is worth based onrepparttar 121411 contents ofrepparttar 121412 product. Statistics show that if a product contains audiotapes and videotapes it can sell for a much higher price than a manual because people perceive that it is more valuable. Whether this is true or not is really a moot point,repparttar 121413 fact remains that people will pay a higher price for such products.

Inrepparttar 121414 past, people have sat themselves down with a recorder and a microphone and they have recorded their ideas onto tapes and then sold them asrepparttar 121415 information product. This is still a fantastic way to develop products, however, onrepparttar 121416 internet, you could utilize tools available to you online to create downloadable audio files that your customers could access instantly.

There is a tool known as Real Audio which I believe has not been exploited byrepparttar 121417 infopreneurs yet. You could actually use this tool available from Real.com and offer your audio information immediately so that when customers buy your product, they can instantly access it. This is key, andrepparttar 121418 future of product development and delivery onrepparttar 121419 web will be centered around digital fulfillment of information products.

When your customers can "hear"repparttar 121420 information that they seek in minutes instead of days or weeks, this will cause a serious sales explosion for you. B. Video: Another tool that has been used to avoid writing and assist in creating greater perceived value is video. For many years, great product developers have used video to demonstrate "How To" information and to offer more visual and audio cues to their customers.

Translated torepparttar 121421 web, you can also use Real Video or Windows Media Player to transfer your video content torepparttar 121422 net.

The concept remainsrepparttar 121423 same, you find a want, you createrepparttar 121424 product and then you offer instantaneous access overrepparttar 121425 web. Your target market will eat this up.

I suggest using Real Audio and Real Video because you can create streaming presentations. What streaming means isrepparttar 121426 files (whether audio or video) begin to play before they have actually been downloaded to your customers computers. You should check with your webhost to see if they offerrepparttar 121427 ability to host REAL products from your web site. If they do not, I suggest that you find a host that does.

C. Screen and Video Capture Software: The next really slick alternative you can use to create information products is a piece of software called Camtasia.

This software lets you "record"repparttar 121428 actions you take on your computer. You can also add voiceovers so when people view your presentation, they can hear you speak as if you were right there. The possible uses for this software are numerous. Here are a couple of ideas offrepparttar 121429 top of my head:

I. Do you know how to configure software such as MS Access so that people can use it to create fully functional databases that do exactly what they want? You can record a presentation using Camtasia and walk people throughrepparttar 121430 process and also include your voiceover telling them exactly what they are watching.

II. Show people how to set up CGI scripts for a web server.

III. Show people how to create HTML documents.

IV. Demonstrate tricks, tips and hints of internet marketing through this software.

I thinkrepparttar 121431 uses are only limited by your imagination.

The next piece of software that can help you create info products is Adobe Acrobat. This software is fast becomingrepparttar 121432 information developers tool of choice. And this is why:

1. Acrobat is famous for it's cross platform abilities. What this means is that anyone using any type of computer (UNIX, Windows or Macintosh) can read your .pdf files without needing any special software other thanrepparttar 121433 FREE acrobat reader available from Adobe.com. 2. The newest version of Acrobat allows you to do many cool things:

Drag and Drop your files ontorepparttar 121434 program. Have you written something in MS Word or a text editor? You do not have to rewrite it, simply droprepparttar 121435 file onto Acrobats software and boom, instant .pdf file. Password protect your documents. Include video.

There are so many features, this program is extremely versatile.

One more thing, Adobe's Reader is free, however,repparttar 121436 software that you can use to create Acrobat files is not. Look forrepparttar 121437 bargains on software that are available onrepparttar 121438 internet.

The world of information product creation is growing more every day. You would be shocked and surprised to know what people will pay for. They will pay to learn and to better themselves. They will pay to save themselves time and headaches. They will pay for your knowledge and expertise. I suggest you think long and hard about what you know best and put it to use inrepparttar 121439 form of an information product that people want and will pay for and then create some more and some more after that. You will loverepparttar 121440 results.

Marc Goldman - Since 1999, The Ultimate Marketers Resource has been the only system enabling you to manage EVERY aspect of your business from Autoresponder services, Mailing List management, Lead Generation, and Ad Tracking, to Viral Marketing and much, much more remotely from anywhere in the world, anytime, from any computer for a low monthly fee. Click here to learn more before your competitors do: http://www.goldbar.net/lsa/c.cgi/jhinds_umr2


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