Marketing: Tailor Your Story and Make News

Tailor Your Story and Make News

Written by Rusty Cawley

Continued from page 1

The PR Rainmaker knows: In most situations, it is better to think in terms of proposals, not releases.

Instead of releasing a general idea to repparttar media at-large, tailor your story to specific reporters at specific publications.

Forget repparttar 121024 headline: “Restaurant Opens Second Great Location.” Consider breaking your one large story into several smaller stories, then selling repparttar 121025 pieces to repparttar 121026 media one at a time.

Does your new restaurant offer a trendy new dish or an exotic cocktail? Call repparttar 121027 local morning show producers and offer to show viewers how to make it at home.

Installing a high-tech kitchen with a flash-cook oven unlike any other in town? Call repparttar 121028 restaurant-beat writer at repparttar 121029 local business journal and offer an exclusive look at how repparttar 121030 device will make your restaurant among repparttar 121031 most profitable in town.

Is your celebrity investor dropping in to check out your site? Take high-quality photos and send them to repparttar 121032 city’s gossip columnist. Better yet, call repparttar 121033 talk radio station and offer a live interview.

If nothing else, plan a stunt. Break a world record. Get outrageous.

But forget about mailing, faxing or e-mailing a press release.

Propose your stories one at a time. That’s how repparttar 121034 PR Rainmaker works.

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For your free copy of the ebook “PR Rainmaker,” please visit www.prrainmaker.com right now.

Create Visibility For Yourself

Written by Leni Chauvin

Continued from page 1
it. For example if you think repparttar

gym might be a good place to meet prospective clients, go regularly at repparttar 121023

same times and days. You'll get to talk to far more people--and form relationships with them--than you would if you went on a drop-in basis, and it's relationships, after all, that are repparttar 121024

crux of networking. Check out repparttar 121025

supermarket. It's an often overlooked, but excellent place to create one-on-one visibility. If you go at roughly repparttar 121026

same time and stand in line for repparttar 121027

same checker each time you go, you will find that you start chatting to repparttar 121028

checker and before you know it, he/she will remember you and start calling you by name. Over time, his or her memory will increase from repparttar 121029

realm of "paper or plastic," to what you do for a living, repparttar 121030

name of your company, etc. Supermarket checkers come in contact with an awful lot of people and they share a lot of information with their customers, too. Wouldn't it be nice if this person, who has access to probably several hundred people a day, knew you, what you do, and evenbetter yet, had a ready supply of your business cards in his/her pocket? It can happen and it all begins with starting a routine and forming a relationship. Join and become active in your professional association, a service club, your Chamber of Commerce, Attend networking meetings. Go for a walk in your neighborhood. Coach a Little League team. Become a member of a professional leads exchange group like my own BRE Business Referral Exchange. Lead a Brownie troop. Join a book club. Take up a new sport. Start a new hobby. Pick up repparttar 121031

phone just to say "hello." Go to seminars where your customers go. Invite your customers or prospects to attend a workshop with you. BOTTOM LINE: It doesn't matter what you decided to do to get yourself noticed. Just do it, and do it consistently. You'll find it's a low cost way to build your business; you'll learn a lot from others and have fun at repparttar 121032

---- Leni Chauvin is a Certified Professional Coach and an expert in building business through strong referral networks. She helps entrepreneurs attract more clients, make more money, and have fun while they're doing it. Visit http://www.superstarnetworking.com to learn more and to subscribe to NETWORKING GAZETTE, Leni's FREE e-mail newsletter packed with tips to help you grow your business AND your life. ------

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