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3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.
4) Now, make a list of
top 25 or 30 things that are important and worth mentioning. Whittle that list down to 8 or 10 of most important things you wish to say. Now eliminate repetition or things that are not really that necessary to your product or service. Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.
Which of these taglines would you remember best ? :
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"Joe's auto repair shop, lowest-prices and best service" OR "Quality Care For Your Car !"
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"The Best Tax Service Anywhere Around The Town !" OR "Your Tax Experts At Work !"
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"Emergengy ambulance service available 24-hours a day" OR "When Minutes Count!"
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Well, you get idea!
Do some test marketing with your final two or three best taglines. Discover one that works best for you and incoporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot !
Best of luck in your promotional efforts !
Larry is the editor of BIZ SITE BIZ E-ZINE, a Free weekly business promotion newsletter full of timely tips, original "How-To" articles, quotes and humor. http://www.BizSiteBiz.com/ Come on down and join us as we discover better ways to market and promote on the internet !
