TR Cutler’s Manufacturing Media Consortium Tops 2000 members

Written by Thomas Cutler


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- Cutler is Associate Editor of Industrial Connection (www.industrialconnection.net) as of 2003. This 15,000 circulation manufacturing trade publication isrepparttar only journal of record serving manufacturers inrepparttar 119590 Southeastern United States (Georgia, North and South Carolina, and Florida.) Cutler coordinates feature articles and advertorial copy forrepparttar 119591 publication. - Cutler established a Manufacturing Marketing Research division dedicated to measuringrepparttar 119592 pulse ofrepparttar 119593 manufacturing sector, particularly those manufacturers which are privately held and rarely accounted for when gaugingrepparttar 119594 industry sentiment. - Cutler has beenrepparttar 119595 spokesperson ofrepparttar 119596 ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly becomerepparttar 119597 key resource for non-repetitive manufacturers. www.etoinstitute.org. - Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005. - Cutler has produced two television shows regardingrepparttar 119598 manufacturing sector, one on behalf ofrepparttar 119599 MEP (Manufacturing Extension Partnership). Cutler’s position: “My company is inrepparttar 119600 fortunate position to pick and choose our clients. We tell our clientsrepparttar 119601 truth, not always easy for them to hear. We are ready to serve a client when they are ready to tell their story.”

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Professional Marketing Firm reaching the Manufacturing Community Worldwide


Looong and boooring Sales letters.

Written by Torgeir Sunnarvik


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If I thinkrepparttar product looks promising,I want to knowrepparttar 119589 price, which should be easy to find in big numbers. Nothing puts me more off then not findingrepparttar 119590 price. Well,if I find thatrepparttar 119591 price is fair I might buy.

Ifrepparttar 119592 product is complex and with a lot of features,or if you think you have to write long letters to sell your product, I think it's better to have one page for each part ofrepparttar 119593 sales letter. You could have one page forrepparttar 119594 benefits/features, one page for testimonials and so on. Then make a summary of each page and put that together to one sales letter.

Now you have a sales letter with one or two testimonials. Under them you can have a link which says something like "Click here for more testimonials" Whenrepparttar 119595 people that want to read more of them clickrepparttar 119596 link,they come to your page with allrepparttar 119597 testimonials.

Dorepparttar 119598 same with features/benefits.List five or ten features and then have a link to your page with allrepparttar 119599 features. You can do this with every part of your letter. Just remember to have a link on each ofrepparttar 119600 pages directly to your payment processor with of courserepparttar 119601 price mentioned andrepparttar 119602 guarantee.

I can't speak for everybody, of course.But when I want to buy something,I don't mind clicking some links if I want more information. What I do mind is when I have to read long pages of text with a lot of big words and promises,before I find what I'm looking for.

Torgeir Sunnarvik, Norway mailto:webmaster@everypleasures.com

Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com/ His site offer free ebooks, ebooks with reprint rights and marketing articles.


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