Written by Joe Robson

Continued from page 1

I'm not surprised that response has been so amazing. And not just fromrepparttar Newbies themselves. Affiliates are signing up at a remarkable rate. Why?

Because forrepparttar 127420 first time ever onrepparttar 127421 Internet, someone has found a way to speak to Newbies at their own level. Someone who understands their real problems and treats them with respect! Someone who has finally discovered that today's Newbie is tomorrow's 'Oldbie'. And from a business point of view ...a loyal customer!

So never assume that your visitor has a good understanding of technicalities. Even a 'simple' process like downloading your free ebook can be a frustrating and intimidating prospect for many people. Don't ignore them by thinking they're stupid. They're not ...

They Just Haven't Done It Before!

To illustrate this point, The Newbie Club's flagship product, 'Windows For Newbies' has been used by Computer Societies, Colleges, experienced PC users, and 'lonesome' Newbies alike. Even their Bank Manager bought 20 COPIES to teach his Bank staffrepparttar 127422 basics. Are Bank Tellers Stupid?

So why not look at your Website again. This time from a Newbie's perspective. Or better still, have a Newbie go through it. You will be surprised atrepparttar 127423 reaction you will get. And some of it could be pretty painful!

But if you're prepared to ACT onrepparttar 127424 feedback, you'll find that by making your site more 'Newbie-Friendly' your sales could substantially improve.

So stop ignoring this vast untapped market ...


And watch your sales improve.

Joe Robson is co-author of 'Make Your Words SELL' with Ken Evoy. Joe and Tom Glander own The Newbie Club which is bulging with unique NET and PC Newbie tutorials and eBooks. CLICK ON OVER to and look at their very professional Affiliate Program. It's BIG! Joe's Copywriting site is at

Underselling - The Secret Bonus

Written by Ian Tragen

Continued from page 1

This method works best with a 'try before you buy' approach. The customer's discovery ofrepparttar free bonus meansrepparttar 127419 product will be able to sell itself. It isrepparttar 127420 element of surprise that doesrepparttar 127421 work. 'Try before you buy' will work with just about any product. It might involve producing a cut-down, free sample ofrepparttar 127422 product or allocating a series of demonstration models for people to 'test-drive' or it might even involve making a provisional sale 'on approval'. Of course,repparttar 127423 product should stand-up to everything that has been said about it beforehand butrepparttar 127424 surprise bonus isrepparttar 127425 clincher.

People rarely buy something for just one reason. The more reasons they have to buy your product,repparttar 127426 more likely they are to buy it. At first, in respect of an 'off-the-shelf' sale, this might sound like a contradiction. If giving more reasons to buy is more likely to get a sale, then why keep them secret? The answer is customer satisfaction, free word-of-mouth advertising and repeat sales. Unfortunately,repparttar 127427 world is not a perfect place. Everybody has different tastes and dislikes. There is bound to be something about your product that somebody doesn't like, perhaps it'srepparttar 127428 exact shade of green orrepparttar 127429 way it goes 'snap' when you press it in a particular way. Here, your secret bonus can come torepparttar 127430 rescue, restoringrepparttar 127431 balance by cancelling outrepparttar 127432 nasty bit, and drawing your customer to focus onrepparttar 127433 advantages of your product rather thanrepparttar 127434 disadvantages.

So next time you are telling your prospective customers how good your product is, forget to tell them about how it is guaranteed to enhance their love life. Let them find out for themselves. If your product doesn't do this, then perhaps it should!

Ian Tragen MiRaGe Audio Visual Media

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