Written by windsong

Continued from page 1

If your site is well laid out, and easy to navigate, in other words, user friendly, and you have more things on your site than what they have time for, chances are they will bookmark your site and will return at a later time. The more often they return,repparttar greaterrepparttar 134624 chances are that they will purchase one of your products or services. But remember this: repparttar 134625 content on your site must be interesting enough for them to want to return. If they don't see anything that looks interesting they will click away and you have lost them forever. Sorepparttar 134626 first and formost thing is to choose content carefully. Be sure that it is relevant torepparttar 134627 theme of your site. If your site is geared around health related products, then DON'T have resources geared towards web design. It just won't fly.

Keep graphics to a minimum. Remember that these surfers are very impatient. They want a page to load fast. Graphics slow it down considerably. If you use images on your site, be sure to optimize them. You can reduce most graphic files to about 1/2 their size. This does not affectrepparttar 134628 size ofrepparttar 134629 graphic, justrepparttar 134630 file. Some graphics optimizers can be found at:

If your main page is lengthy and takes a while to load, you may need to break it up into 2 or more pages. Be sure each page in your site has links to ALLrepparttar 134631 other pages. Make navigation easy. This will encourage surfers to check out all of your site, or at leastrepparttar 134632 areas that they came there for inrepparttar 134633 first place. Then, hopefully, they will bookmark it as a useful resource. But you must have content that they will want to come back for.

How do you find content for your site? Easy. Surfrepparttar 134634 web. Spend some time searching out useful sites. The internet is an educational experience. Get out there and explore. Use it to your advantage. You will soon have a site that people want to go to. Keep them coming back. Many of them will buy your products or services. Keep updating your site so it never, ever becomes stale. Keep those surfers happy. See you at repparttar 134635 bank!

windsong is the webmaster/publisher Marketing Resources where you will find marketing and promotional resources. Subscribe to windsong's free e-zine: All About Web Profits!(tm) Send a blank email to:

Is Your Site A Post-It Note Or Super Glue?

Written by Anne Marie Baugh

Continued from page 1

3. BillBoards : Let them have their say. Billboards provide a safe way forrepparttar shy ones to have their say too. It's an inter-exchange of information, which often buildsrepparttar 134623 content of your site. It also enlists in stick-to-itivness as people who roam repparttar 134624 billboards are staying put. They are getting friendly with your site.

4. Learning Tools:

Give your visitors other ways to learn. Books, e-books, forums, shareware, etc. Change your content often and visitors will want to return to see what you've added that will be worthwhile to them.

5. The Newsletter

Yes,repparttar 134625 newsletter. The number one tool for bringing your visitors back to your site. If your aren't capturing them repparttar 134626 first time with a free opt-in newsletter, then you have to keep going out and finding them. That's very expensive. Your newsletter is a forever link to your clients and prospects.

5. A Treasure Hunt

Yep, I'm talking a contest in which you give away something free. However, this contest works a little different. By placing a small graphic in different parts of your site weekly, askrepparttar 134627 visitors to find it and then enterrepparttar 134628 contest by telling you whererepparttar 134629 graphic is located. What does this do? It persuades your visitor to play a game and inrepparttar 134630 process takes them through your site. While they are looking, they are learning about you.

See, it's not hard to add a little SuperGlue to your Post-It Note and get those visitors to stick around long enough to actually buy!

Anne Marie Baugh Publicity * Promotion * Promotional Writing * E-Books * Articles * And Much More! Please visit today at: or write to: We look forward to hearing from you!

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