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If your site is well laid out, and easy to navigate, in other words, user friendly, and you have more things on your site than what they have time for, chances are they will bookmark your site and will return at a later time. The more often they return, greater chances are that they will purchase one of your products or services. But remember this: content on your site must be interesting enough for them to want to return. If they don't see anything that looks interesting they will click away and you have lost them forever. So first and formost thing is to choose content carefully. Be sure that it is relevant to theme of your site. If your site is geared around health related products, then DON'T have resources geared towards web design. It just won't fly.
Keep graphics to a minimum. Remember that these surfers are very impatient. They want a page to load fast. Graphics slow it down considerably. If you use images on your site, be sure to optimize them. You can reduce most graphic files to about 1/2 their size. This does not affect size of graphic, just file. Some graphics optimizers can be found at: http://marketing-resources.com/utilities.html
If your main page is lengthy and takes a while to load, you may need to break it up into 2 or more pages. Be sure each page in your site has links to ALL other pages. Make navigation easy. This will encourage surfers to check out all of your site, or at least areas that they came there for in first place. Then, hopefully, they will bookmark it as a useful resource. But you must have content that they will want to come back for.
How do you find content for your site? Easy. Surf web. Spend some time searching out useful sites. The internet is an educational experience. Get out there and explore. Use it to your advantage. You will soon have a site that people want to go to. Keep them coming back. Many of them will buy your products or services. Keep updating your site so it never, ever becomes stale. Keep those surfers happy. See you at bank!
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