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Following is an excerpt from Jill Whalen's High Ranking ezine. Jill does this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...
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READER QUESTION: Is manually submitting each site better?
JW: You don't actually need to submit your site at all to search engines -- neither manually nor in an automated fashion. They all have spiders that "crawl" Web and find all pages that exist, as long as there is a link to them from a page they already know about.
READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)
READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories
JW: It's a waste of time and bandwidth.
READER QUESTION: Is this good or bad (the number of SE's submitted to)
JW: It's neither, just useless.
READER QUESTION: I heard more better ...but there are some pretty cheesy search engines out there
JW: "The more better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of other engines that make a difference.
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Interesting, huh? So, let's move on.
Writing and Submitting Articles:
I KNOW that there are talented writers online who have not capitalized on their writing skills yet.
If you're in this group, you need to write and submit articles.
IF YOU'RE NOT IN THIS GROUP, you need to write and submit articles.
You see, nobody is out there grading you. Google does not moralize over your ability (or lack thereof) to write a coherent article. Google will, however, spider links back to your IBSoftShop if you include it in your article's resource box. The more you do this, better you'll get.
Writing and submitting articles is a long term approach to generating traffic that you should start right now. Set time aside weekly to consistently get your name and your site's URL out there in various article directories. Can you spare one hour a week? If yes, do this.
I just published an article on this topic titled "How to Vote for Your 0wn Website in Search Engines." You can read it here: http://www.gothrive.com/articles/vote-for-your-own-website.html
Next, can I save you some time?
Here's a short list of activities and "programs" that will consume your time with very little if any result:
- Start Page Networks - Exit Traffic Exchanges - Safelists - FFA Pages - Lurking in Forums
There are others too, but who really benefits from a start page network, exit traffic exchange, safelist or FFA page? The person who owns and runs it. They benefit because they get to market to you and you get to market to other people who want nothing other than free traffic. Remember free traffic? Forget it.
You could spend next year whiling away hours on free traffic schemes or you could find PPC traffic that will turn your $10 investment into $49.85 in profit and then duplicate this success 10 times, 50 times or 100 times. Which will you choose?
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com