TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 1 of 3)

Written by Ron Hutton

Continued from page 1

Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket inrepparttar short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.

Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give yourepparttar 138808 best opportunity to findrepparttar 138809 most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 onrepparttar 138810 PPC search engines if we takerepparttar 138811 right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

Here'srepparttar 138812 basics of PPC advertising:

1) We have a product to sell.

2) We determine whatrepparttar 138813 product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking forrepparttar 138814 solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list ofrepparttar 138815 keywords and keyword phrases that people are actually using to conduct their searches.

5) We write an ad for our product in such a way that it getsrepparttar 138816 attention ofrepparttar 138817 searcher. This may mean changing ad copy slightly from one keyword phrase torepparttar 138818 next. Try to put yourself inrepparttar 138819 position ofrepparttar 138820 person doingrepparttar 138821 search.

6) We bid onrepparttar 138822 keywords that we're targeting withrepparttar 138823 ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you're selling a product for $19.95, how many clicks can you buy and still be profitable? One sale out of 199 clicks and you're profitable. At this rate you only made a nickel, but that was at a conversion rate of only 0.5%! What if you had a conversion rate of 3%? 3% (3 visitors out of 100 become customers) doesn't sound like too much does it?

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's howrepparttar 138824 math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been runningrepparttar 138825 above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then dorepparttar 138826 math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very slightly). Knowing this is a huge advantage.

Can you find more visitors to your site for $0.20, $0.30 or even $0.40? Of course you can, and it will still be profitable! Obviously,repparttar 138827 less you spend on advertising,repparttar 138828 more you keep. But if you could find a source of automatic traffic that you knew was profitable, wouldn't you buy as much as you could find?

This is exciting stuff! PPC traffic can work for you. Yes, there's a little bit of a learning curve, but that's true with anything new that you do.

Here's a list of PPC Search Engines that you should consider starting with:

Google AdWords ( Overture ( FindWhat ( Enhance Interactive ( GoClick ( 7Search ( Kanoodle ( ePilot ( Search123 ( SearchFeed Interactive ( eSpotting ( Xuppa (

There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.

In part 2 of this series, we'll continue our thoughts on "(1) Buy it" - traffic that is.

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools...

Affiliate Marketing Programs Make Internet Success a Cinch

Written by Benjamin Scott

Continued from page 1

Affiliate programs offer a variety of tools to their affiliate partners. Affiliate programs provide tools that, bought alone, would be very expensive. These tools can make running a website much easier, and can makerepparttar website much sharper and more appealing for your visitors. Affiliate programs will provide website design tools, editor tools, and graphics. You will have access to tracking and statistics software to help you keep track of your earnings and success. These tools are updated and designed to ensure your complete success. Your success is imperative torepparttar 138807 success of your affiliate program owner, because they depend upon visitors coming to their site from yours. They providerepparttar 138808 best in website design tools so your website will berepparttar 138809 best inrepparttar 138810 business.

Affiliate programs do not have to be run alone. You can use one website to run several different affiliate banners. Combining affiliate programs maximizesrepparttar 138811 money making potential of your website. Your products and services will bring in guests, who may then venture torepparttar 138812 affiliate sites once their business with you is complete. In this way, you will be making money from your customers not once, but twice. You will benefit fromrepparttar 138813 reputation ofrepparttar 138814 affiliate program owner you work for, doing business together and gaining footing inrepparttar 138815 online business.

Benjamin Scott operates a successful internet business working from his home personal computer. Ben will take you by the hand and show you how to duplicate his success using the internet as a roadmap to financial freedom. Take a free course at

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