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Think about that.
They didn't stumble upon one of your ads, or wander past a hyperlink to your site. And they didn't get a banner ad thrown in their face. They made *decision* to actively search keywords that brought them to YOUR website. And when they get there, they are ready and willing to do business with you. At very least, they're seriously considering it!
But merely getting your website “indexed” or listed in search engines is not enough. In order to get any significant traffic from search engines, your website must be listed within top 30 search results (preferably top 20).
Very rarely will anyone look beyond first 30 results returned from a search. This makes perfect sense because most relevant sites are always listed at top. So if your prospect doesn't find what they want within first 20 to 30 listings, they'll simply do a new search.
If your site falls anywhere below 30th listing, you don't stand a chance against anyone in TOP-20. Hence, it should be your goal to achieve Top 20 positions.
So how do you get your website listed in top 20?
1) You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)
2) You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).
3) You can do nothing at all. But as you’ve seen from third party statistics I referenced above, search engine positioning is something you can’t afford to ignore.
Whichever choice you make, I hope that your eyes have been opened to tremendous profit potential that exists with top search engine placement.
Michael Buck is a marketing consultant & Director of Marketing for SearchEngineWebPromotion.com. To find out more about top search engine placement and how you can attract targeted traffic with multiple Top 20 rankings - visit http://www.SearchEngineWebPromotion.com. You may also call Mike at (310) 798-0467.