Continued from page 1
Selling Online
It is common to "display" products with words, and often with pictures. Details of all kinds are available on a click. And there's contact details if more information is needed.
This is not selling in
classical sense of word. It is simply a matter of making your products available to those who want them. Then providing whatever other information might be needed. And helping as possible with tricky buy decisions.
Selling a new gadget to make cooking easier that people have never heard about takes direct selling. But stick with products people want and understand, and they will need only information you provide to make buy decision.
Learning Is A Lifelong Task
Many people have learning mixed up with what was expected of them during their school days. Everybody was supposed to learn same thing in same amount of time. Which is nonsense, for we are not all same. For those who did not rank high come grade day, learning became associated with lack of success at least, if not failure.
But it's different now. There's no teacher hounding you. No curriculum. If you love stereo speakers, dig into details and find how Speaker A differs from Speaker B. Then share it with your customers. Charts and tables may be extent of your "sales pitch."
This is learning. And except for keeping up with changes in area in which you are doing business, this may be all that's required.
So Who Wants To Work?
Hardly anybody. But we do. And while it is work to set up a system to automate purchases on a website, there surely is not much required to sustain it.
In your online business, you may have to deal with delivery in some manner. This is work. Pretty dull and boring for most part. Then you have to handle off-the-wall requests from customers. And, of course, complaints. Such tasks are not fun; they're work.
Run The Red Light
Don't let such words stop you. Run right through them.
> Learn what you need to know as you go along.
> Sell yourself, your site and products in a positive, understated manner.
> Work as required to build and sustain a site that brings home profits.
If you are not prepared to sell and to learn new things as they come along, then forget about building any business, online or offline.
As for work, it's hard to figure a way to avoid it. It's what puts food on table. The reasonable options amount to working for somebody else. Or for yourself.
