Written by B.L. Ochman

Continued from page 1

Amongrepparttar otherwise very well done publications that waste screen after screen with this type of information arerepparttar 109717 newsletters published by (Content Spotlight,) , and

oUsing LOTS of white space between paragraphs introducingrepparttar 109718 issue, then making us plough through a 10-line ad, a few paragraphs aboutrepparttar 109719 newsletter and a privacy statement before we get torepparttar 109720 beginning ofrepparttar 109721 first article. Amongrepparttar 109722 sites whose otherwise excellent newsletters provide this maddening entranceway are , , , and

The physical limitation of e-mail should berepparttar 109723 factor that determines how you present your message. E-mail is not a printed page thatrepparttar 109724 eye can scan at once. The screen on whichrepparttar 109725 vast majority of people read e-mail - text or HTML -- can only hold 10 lines. If you message isn't in that first screen, it's likely - click - to be history.

B.L. Ochman, is an award?winning marketer who has helped local, regional and multi?national corporations to increase awareness and sales of their products both online and off. Please subscribe to our Marketing Newsletter at Phone: 212.385.2200,


Written by Tim North

Continued from page 1

If you receive a message like this, don't just forward it on. Do everyone a favour and spend a few minutes tidying it up.

6. Don't send unsolicited attachments.

That three megabyte movie file may berepparttar funniest thing you've seen for a long time, but don't automatically send it to everyone to know. Ask them first if they want to receive it. Many folks still receive their e-mail via modem, and at three or four kilobytes per second, your three megabyte file is going to lock up their Internet connection for quarter of an hour or so. Be polite and ask first.

7. Ensure that your PC is virus free.

Unless you take suitable precautions (like regularly downloadingrepparttar 109716 latest definition file for your antivirus software), you runrepparttar 109717 risk of your machine becoming virus infected. Far worse, you runrepparttar 109718 risk of unknowingly sending virus-infected e-mail messages to everyone in your address book. This is not a way to win friends. 8. Don't type in ALL CAPITALS

There are two reasons for this. First, text in all capitals is harder to read. Second, typing in all capitals is considered a faux pas by most Internet users, and doing so may see your message ignored. 9. Thou shalt not spam!

It doesn't matter how good a deal you've got. It doesn't matter that you're just going to do it once. It doesn't matter that everyone else is doing it. That doesn't make it right for _you_ to do it. Don't send spam.

10. Wait a while before sending your message.

Proofreading your own work is a risky business. I'm a writer and proofreader by profession, but mistakes still manage to slip through in my own writing. The best defence I know is to put my writing aside for a while then look at it afresh. It's amazing what will often just leap out at you.

So if you haverepparttar 109719 time, wait an hour -- or even just ten minutes -- before you pressrepparttar 109720 "send" button. This will let you read your message again and, hopefully, spot any typos or other weaknesses before it goes out. Armed with these ten tips, your e-mail should be well received every time. Good luck!

You'll find over 200 tips like this in Tim North's new e-book BETTER WRITING SKILLS. It's just $19.95 and comes with a 90-day, money-back guarantee. Download a FREE CHAPTER now.

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