Continued from page 1
Perhaps even a little more human.
We forget that our work is read by humans with real problems, who have better things to do than read our work. Sorry to burst your bubble, but it's true. Let's do these humans service of seeing them for who they are: people who need to get an important task done without aggravation.
Please don't read this as a call for elimination of audience analysis from writing process. An audience analysis is beginning of focus. And end point is Uncle Henry, who wants to retain few hair follicles he has left on his head. Not add them to sack of dough he must send to his Uncle Sam.
Putting yourself into readers shoes requires effort. It forces you to take on what may be unfamiliar roles. In a way, it is playacting.
Sounds like fun to me. And I for one can use all fun I can get.
Copyright (c) 2002 Michael Knowles. All Rights Reserved.
About Author:
Michael Knowles is a business writer and publisher of www.WriteThinking.net. He shows business professionals how to write with power and clarity. Visit his professional site at http://www.mwknowles.com/, or send e-mail to coach@mwknowles.com for a free consultation.
Michael Knowles is a business writer and publisher of www.WriteThinking.net. He shows business professionals how to write with power and clarity. Visit his professional site at http://www.mwknowles.com/, or send e-mail to coach@mwknowles.com for a free consultation.