I spend at least three hours a day purely on internet marketing: mainly through my various article submissions. Most effective!

Don't forget to use traditional methods of marketing to promote your business, as in advertising (radio, news- papers, brochures, and most effective of all, word of mouth in your local community). The two strategies (both on-line and off-line), I believe, work best together in your marketing plan. I plan to do more off-line advert- ising, by allocating a portion of revenue to marketing as it comes in.

Even if you have greatest product in world, you will never sell anything if you don't tell people about it. It's like having a billboard in middle of a forest or a desert. An example: Just because you have a phone number in phone book doesn't mean that a stranger will call you. So it is absolutely vital that you advertise effectively to bring people to your site; because without advertising, there will be no TRAFFIC... and without prospects there will be NO SALES. And without sales there will soon be no business!

...and finally and most importantly,.

* 10. Use Internet to build a better world. We are at forefront of one of most innovative and far-reach- ing inventions in human history. The net is most cost- efficient, INSTANTANEOUS, EXCITING and effective way of marketing products and services around globe through modern telecommunications. We live in one of most exciting times in human history; so exploit AMAZING POWER of internet to reach hundreds of thousands of people and perhaps even millions around world. Use your creative energies and imagin- ation to fullest, by thinking of new ideas of how to market your particular products. I keep a notebook by my bedside and leave to my creative subconscious mind just before I go to sleep.

SUMMARY:

I believe INTERNET MARKETING is KEY to internet success, especially if you have a limited marketing budget, like us. I allocate at least three hours a day purely to internet marketing, through submitting my articles on numerous subjects to various ezines and publishing resources. I find it by far most effective way of free advertising to get traffic (= SALES) . Always remember to have a resource box at end of each article, together with your web site address.

Carefully monitor what's working for you and what's not on a regular basis. REVIEW YOUR STRATEGIES REGULARLY.

FOCUS ON WHAT ACTIONS GET THE BEST RESULTS.

Remember Bill Gates's wise words: "There'll be two types of business in year 2000 : those online... and those out of business.

A few final words to summarize...

There are no 'magic secrets', and there is nothing mystical about making money online. Other than advertising budget, it's a level playing field around world and anyone, like self-employed entrepreneur working from home , like you and I, can compete with "big guys". And we have ONE BIG ADVANTAGE: These corpora- tions are too unwieldy to react swiftly to changing circumstances and markets. So we "one and two man bands running our technology through number eight fence wire* have got jump on them".

* Only joking, but Kiwis (New Zealanders) have a reputation for ingenuity (big word) mainly caused by our geographical isolation near bottom of world.

(Note correct word order!)

With heaps of hard work, dedication, discipline and a little perseverance, I believe absolutely anyone can achieve success, even taking on big corporations. At Eagle Productions working in association with Bill Rosoman of New Zealand Enterprise Centre and Erich Licht of Elk Publications in US, we've done it all on an absolutely "shoestring" budget, lots of hard graft and heaps of pure faith. We have been reasonably successful to date (the past three years), but have great hopes of far greater success in future. No matter, we are enjoying journey in a totally new field and are having great fun learning and extending ourselves each day . I hope you too take pleasure and have great success as you travel along your very individual journey in "cyberspace".

No matter where you may live on this planet, cyberspace can produce income to so many "budding netrepreneurs" . The www gives 'ordinary people' without much capital, like you and I a great BUSINESS OPPORTUNITY: opportunity of self employment by reaching out to a GLOBAL market-place. Each one of us has a respons- ibility to ourselves and our families. It is up to each one of us to reach out and help many people around world through being innovative and original in our ideas... and money we earn from selling our array of unique products can be used for many good purposes, like perhaps even helping others achieve their dreams. In doing that, WE WILL BE MAKING THE MOST USE OF OUR UNIQUE ABILITIES.

The successful cyber entrepreneur of today could well be equivalent of Rockefellers, Vanderbilts, Kennedy's, Paul Getty's and Henry Ford's of yesteryear, especially in new ENTREPRENEURIAL (nice big word) AGE, which I believe, is even more important (and a more appropriate term) than information age.

What you do today could repay you a hundred-fold tomorrow...and there is just one rule:

If you really BELIEVE in your product, then get onto playing field (or perhaps you "Yanks" call it "the park") of cyberspace - then as famous shoe ad says,

JUST DO IT WITH EVERYTHING YOU'VE GOT!

GOOD LUCK

Craig Lock

Eagle Productions

* "We can all use internet to reach out to "global community" and build a better world in this new "Information Revolution" that is upon us. Let's use it wisely, respect our diversity and unique cultures; but elebrate a new world in union. One where, like your founding forefathers in America, you can first celebrate Independance Day of strong burning creative spirit that is within you. If set alight, it is a flame that will burn brightly and make your personal VISION of future a REALITY."

8. Banner Ad campaigns. Don't work. Some people say they do some say they don't. I'll tell you that you need a lot of impressions to make a "good impression" We're talking about 5 million to start with. This is really expensive. At a $1 CMP (cost per thousand) that's $5,000. This will guarantee aprox. 20,000 hits It's pretty good if you have $5000 hanging around.

9. Search Engines and Directories Don't work. They might have worked 6 months ago or earlier. I'll tell you why they don't work. URL submission to search engines is like throwing a basketball from one side of court to other and trying to make it in while there are a thousand other people trying to make it in as well in same basket at same time. It's ludicrous and useless.

Then once you're in, you have to be sure your listing is in top 3 or you lose. It's that simple. So if there is a submission company that can guarantee top 3 for a popular keyword or keywords in 5 major search engines and directories, then you have a chance to get some extra hits a day.

Note: All these variable must be there or you lose: Top 3; right keywords; 5 major search engines. Again, taking all variables plus what I mentioned before, it's riduculous to even try. Another thing is that it usually takes week even months to get listed. Forget about it!

10. Ad swaps. Don't work. Unless you swap strategically and even then you need to swap with many other websites to get a decent number of hits. And since you need to put other site's ad on your site/ezine, your biz will look like a classified ad section of newspaper and no one will want to visit your site again.

Ok, what works? There's only one thing you need:

100% GUARANTEED TARGETED VISITORS.

Any company that can guarantee a specific number of hits in a particular time frame is a "winner" in my eyes. This is crucial for any online business. You have to get results. You need guaranteed traffic. Once you have that traffic it's up to you to get visitors in a confident buying mood.

But I will say from experience that traffic is key. The biz with most targeted visitors wins. That simple.

You can control everything that happens on your site, from ad copy to delivery. So that is your job; to get everything on your site working smoothly. You must now get control of your traffic.

That's only way to succeed online:

100% GUARANTEED TARGETED VISITORS.