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Business Cards - A well designed business card can spread news like wild fire, if you get word out. Develop some "sizzle cards" that contain very little information. Just your web site address, and a catch phrase or slogan, and maybe an appealing graphic. In this case remember, less is definitely more! When you are out and about, hand one to everyone you meet.
Press Releases/Offline Articles - Another very effective, no-cost method of advertising your business and web site. Most newspapers are looking for small "filler" articles that can fit into white spaces of their newspaper. Nothing ventured, nothing gained. Give it a shot. Remember, if paper prints your release or article, it's almost an implied endorsement in readers mind!
Advertising - Let's not forget power of offline advertising for getting those business prospects online! Shop around for specials on running your ad more than once. In advertising, customer must see your ad as many as 9 times before they will buy.
I hope that gives you some ideas on ways to get word out while you are Offline. Think about where your business prospects work, play, go to relax, etc. Then, target an offline campaign that will find them and compel them to "Dial Up" and check you out!
Jackie Ulmer, a veteran Home Based Business Owner, has coached and trained thousands of representatives both inside and outside of her sales organization. One of her primary goals is to help others succeed. She can be reached through her web site at http://www.streetsmartwealth.com/ Subscribe to her FREE newsletter by email to mailto:firstname.lastname@example.org