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When typing in your text you need to keep your line length at 65 characters per line and hit a hard return at end of each and every line. This is imperative. If you allow words to wrap automatically, ezine your readers receive may have lines chopped off mid sentence and will look terrible. By using hard return you'll be ensuring that your newsletter will be readable and attractive in majority of email clients. Never type your ezine in all caps as this is equivalent to screaming.
I highly recommend you write at least one original article a month for your newsletter; more if you can. It's OK to include work by others on an occasional basis or for filler, but your ezine will carry more weight if you take time to write your own material.
When you do need outside content, here are some excellent sources:
You may also download this free e-book "400 Articles You Can Use in Your Ezine" at http://www.web-source.net/web/Free_Ebooks/Writing_Publishing/ You'll also find two other very handy ebooks for publishers at above site you may want to download as well.
Another idea for getting original articles to reprint in your ezine is to go to Egroups and subscribe to article announcement lists like this one: http://groups.yahoo.com/group/article_announce
These will supply you with a steady stream of new articles you can publish.
Don't forget to visit this site which is a fantastic resource for online publishers: http://www.worldwidelearn.com/ezine-publishing.htm
As you can see, there are many online sources that exist solely for purpose of helping ezine publishers succeed. With massive amount of information available to you, there's really no reason you haven't started your own ezine. So come on, what are you waiting for? Your Net fame awaits!
Well, that wraps up formatting and where to get great free content. In Part 3 of this article we'll move on to growing your subscriber base and selling ad space in your publication.
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