Then there is problem of some email programs that do not support HTML. Just because yours does, doesn't mean that mine does. DO NOT assume that everyone can read HTML e-mail just because you can. Consider, too, that not all email readers will display your HTML in same way. It may not look way you think it does.

Some newsletter publishers give their subscribers option of receiving plain text or HTML. This is all well and good, however, it seems to me that it would be twice work for already overworked editor to format same newsletter twice. Maintaining two lists of subscribers would also become a burden.

Whats point in making your newsletter look just like your website? Why bother with newsletter? Just send 'em to your website and be done with it.

What makes a newsletter good? Simplicity, readability, full of content that reader wants, and a lack of flashing glitz. Keep it simple, and keep your subscribers.

When typing in your text you need to keep your line length at 65 characters per line and hit a hard return at end of each and every line. This is imperative. If you allow words to wrap automatically, ezine your readers receive may have lines chopped off mid sentence and will look terrible. By using hard return you'll be ensuring that your newsletter will be readable and attractive in majority of email clients. Never type your ezine in all caps as this is equivalent to screaming.

2. CONTENT

I highly recommend you write at least one original article a month for your newsletter; more if you can. It's OK to include work by others on an occasional basis or for filler, but your ezine will carry more weight if you take time to write your own material.

When you do need outside content, here are some excellent sources:

http://www.EzineArticles.com http://www.IdeaMarketers.com

You may also download this free e-book "400 Articles You Can Use in Your Ezine" at http://www.web-source.net/web/Free_Ebooks/Writing_Publishing/ You'll also find two other very handy ebooks for publishers at above site you may want to download as well.

Another idea for getting original articles to reprint in your ezine is to go to Egroups and subscribe to article announcement lists like this one: http://groups.yahoo.com/group/article_announce

These will supply you with a steady stream of new articles you can publish.

Don't forget to visit this site which is a fantastic resource for online publishers: http://www.worldwidelearn.com/ezine-publishing.htm

As you can see, there are many online sources that exist solely for purpose of helping ezine publishers succeed. With massive amount of information available to you, there's really no reason you haven't started your own ezine. So come on, what are you waiting for? Your Net fame awaits!

Well, that wraps up formatting and where to get great free content. In Part 3 of this article we'll move on to growing your subscriber base and selling ad space in your publication.