I can't teach you how to communicate your confidence in a short article, but I can teach you some basics you can use today to help you increase your sales.

BASIC 1: Read sales letter you have for one of products that you're offering to others. Only read what's actually written, and pay particular attention to your headline. Does your sales letter make YOU want it?

(If you don't have a sales letter for every product you offer, you should write one and lay everything on line, tell whole relevant story and create want and curiosity.)

BASIC 2: Your audience buys results, not products. Does your sales letter tell over and over, and in different ways exactly how product or service will enhance their lives? Bullet points are good for doing that.

BASIC 3: People decide to buy for emotional reasons, then they seek to justify their decision with facts and logic. That's one thing your bonuses and guarantee are for.

BASIC 4: Curiosity Rules. You lead your reader through your copy with curiosity. You let them know what product or service is, how their lives will be made easier quickly, how simple it is, that they can do it, and how to get it. You never tell how it is done. (Very few exceptions)

BASIC 5: Building credibility boils down to getting personal and almost intimate (not sexual) with your reader. Let him or her know how to contact you, how you've helped others - preferably with testimonials, but not necessarily if your product or service is brand new. (That's covered in a different article altogether.) Tell them about yourself in such a way so they trust you.

BASIC 6: Ease of order and quickness of delivery. The easier it is to order, more orders you'll get. The quicker delivery, more orders you'll get.

BASIC 7: Does your whole letter convey your own personal confidence in what you're offering? It better.

25% occur after 1st - 2nd pitch 50% occur after 3rd - 5th pitch 25% occur after 6th - 8th pitch

Sometimes (in fact most times) a strong placement happens when a release hits an editor at right place at right time. Sure you may have pitch that media contact three times over last few weeks, but perhaps that reporter/editor/producer didn't have time or editorial space to work your release into a placement. Your opportunity for placements increases with meticulous, media follow-ups and re-pitches. What many business owners/entrepreneurs don't realize is majority of media outlets fail to respond until after third or fourth pitch. I continue to be amazed and amused at editor/producer who, upon receiving my pitch for fourth time, says "I'm so glad you reminded me of this release!" or "Great timing! This will fit perfectly in a feature were doing this week/month!" If release had just been pitched once and not followed up, those placements would not have taken place.

So make sure your PR staff or company you've hired isn't afraid to wind up and pitch your campaign multiple times. Just like in baseball, more pitches there are - better chances you get to make a hit.