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For example, when I was dithering over whether to launch BizE-zine, I wrote down following header:
'I want to launch an email newsletter dealing with practical matters pertaining to business, internet market and personal development. It will be published weekly to opted-in subscribers.'
Under it, here are some of 'demon-thoughts' I listed - and my conscious rebuttals:
1. I will have to build a web site.
And why is that a problem? I have worked in marketing, both online and off, written more copy and designed more ads than I care to remember. No, it wont be a problem - it will be fun.
2. I don't have any subscribers.
Do you think any of thousands of e-zines out there started out with huge subscriber lists? Of course not! So you'll start small - doesn't mean you have to stay small. After all, you do understand marketing, don't you.
3. People might think I'm crazy?
I am, so they won't be surprised, will they.
4. Or I might look like a fool.
What is worse - to look a fool to other people for trying to do something, or to look a fool to yourself for not. In any case, if people don't like what I write they can always unsubscribe.
5. Will it cost me a lot of money?
The Internet is still closest thing to a free lunch. Sure I might have to spend a little, but only as much as I want, when I want. It certainly isn't going to be a significant drain on resources. Besides, I can afford it.
6. Will it take up too much time?
This is unknowable. So how about this. I will schedule in a set number of hours each week that I know I can devote to it. Then I can review it as time goes on.
You can see from my own small example, that it is only by understanding all obstacles that your demon is dreaming up that you can get past them. Of course, some of obstacles may be real. Your demon may be truly trying to protect you from something that you hadn't consciously seen. This method will help you find that real problem and perhaps even deal with it.
The voice inside our minds is not so much an evil monster trying to stop us from acting at all, rather it is a benign old watchdog who is scared of its own shadow.
Even an old dog can learn new tricks.
Martin Avis publishes a free weekly newsletter: BizE-Zine - your unfair advantage in Internet marketing, business and personal success. To subscribe, and get 6 great free gifts, please visit http://www.BizE-zine.com