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*Does The Listserver Protect The Privacy Of Your Customer Data?
Unfortunately, there are some programs out there that expose client details. Make sure yours keeps your list detail confidential.
*Does The Listserver Limit
Size of Your List?
Some ASP services have a built-in ceiling of around 10,000 names/email addresses per account (if you have multiple lists, all names are included in this total). Many offer expansion options, at additional cost. Again, ask.
*Does Your Listserver Allow You To Do A Personalized/Customized Email Merge?
Some allow you to isolate
first name for salutations, others personalize using both first and last.
*Does The Listserver Offer Ways To Filter Your Mailings?
Can you filter your list to send messages, for example, to only those in a certain state or region?
*Can You Easily Import And Export Your Database?
Does
listserver have restrictions in
way an exterior database can be imported? This is important especially for an offline business coming online, that may have an existing, computerized customer list. Some are more flexible than others.
*Can You Easily Monitor The Status Of Your List?
Can you monitor list size? Daily sign-ups? Determine
number of recently unsubscribed? Determine
status of an email broadcast?
Here are a few services to start your research - click on
provided links to go to their sites and learn more:
Desktop's:
Corey Rudl's Mailloop http://www.marketingtips.com/mailloop .x/655541/
Infacta's GroupMail Plus http://www.shareasale.com/r.cfm?B=3937&U=50182&M=1465
MessageMedia MailKing http://www.mailking.com
Gammadyne Mailer http://www.gammadyne.com/mmail
ASP's:
AWeber (also has an autoresponder system) http://www.aweber.com/?67609
Autopilot Riches (also has an autoresponder system) http://www.autopilotriches.com/app/default.asp?pr=7&id=27041
SparkList's adaption of Lyris http://www.sparklist.com
MessageMedia's UnityMail http://www.unitymail.com
Email Factory http://www.emailfactory.com

Paula Morrow is president of http://www.idealmarketingcorp.com. She specializes in public relations, information marketing and creating cashflow systems, plus coaches new webpreneurs on innovative ways to promote online. Her newsletter, IDEALProfits, is read in over 12 countries. Subscribe, and receive the co-brandable 'How To Start Your Own Traffic Virus' and 4 other ebooks FREE. http://www.idealmarketingcorp.com/subscribe.html