Written by Stephanie D. Buelt

Continued from page 1

>>>Publish an E-Mail Newsletter It is a big commitment publishing a newsletter, but it is one ofrepparttar best ways to keep in touch with your prospects and build future business.

>>>Install a "Signature" in your E-Mail Program Most e-mail programs allow you to designate a "signature" to appear atrepparttar 125267 end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offerings. Look for examples on e-mail messages sent to you.

>>>Announce a Contest People like getting something free. If you publicize a contest or drawing available on your site, you'll generate more traffic than normal.

>>>Join a Banner Exchange Program Ofrepparttar 125268 many banner exchange programs, LinkExchange isrepparttar 125269 biggest. You agree to show a rotating banner on your site for other LinkExchange members, and they dorepparttar 125270 same for you.

>>>Purchase Banner Ads You may need to spend money to boost traffic by purchasing banner advertising. Choose sites that seem to attractrepparttar 125271 type of people who would be good prospects for your business or product. You can find media brokers who can help you find appropriate and cost-effective places to advertise.

>>>Buy a Text Ad in an E-Mail Newsletter Some ofrepparttar 125272 best advertising buys are for small 4 to 12 line ads in established e-mail newsletters. Ads can both inform and motivate readers to click onrepparttar 125273 URL, and tend to bring much more targeted visitors.

>>>Ask Visitors to Bookmark Your Site It seems so simple, but make sure you ask visitors to bookmark your site.

I certainly haven't depleted allrepparttar 125274 ways to promote your site, but these will get you started. To effectively market your site you need to spend some time adapting these strategies to your own market and BE CONSISTENT. Good luck to you!

Stephanie D. Buelt, Webmaster, Dezines By Stephanie For AFFORDABLE PROFESSIONAL Web Design Visit

Your Total, Effective Online Marketing Plan

Written by David Gikandi

Continued from page 1

Search engine and directory positions 84.8% of people find new sites through links on other sites, but in terms of sheer numbers, this isrepparttar leading provider of traffic to most sites. Note that it says 'position'. A listing on a search engine or directory doesn't count for much, unless it is positioned well inrepparttar 125266 eyes of search engine users. Otherwise a search engine listing just gets lost amongrepparttar 125267 millions of other pages onrepparttar 125268 engines. Onlyrepparttar 125269 top 10 to 30 links returned for any given search count -repparttar 125270 rest is almost always ignored. Positioning isrepparttar 125271 easiest and most affordable yet most evasive and misunderstood method you can use. There is a lot to learn about this, especially if you want to do it manually. But lately there a few good software packages you can use to avoidrepparttar 125272 hassle and get positioned well quickly and safely. Two popular packages include PositionWeaver ( and WebPosition ( For most sites,repparttar 125273 search engine traffic makes or breaks their success and it is very important to know how to work well with them. Using software tools, you should be spending some time every day tracking, improving and managing your positions.

Friends 64.7% of people find new web sites through friends. On your site, make it easy for people to recommend your site, product, page, special offer, or article to their friends. Add some scripts that make it a one-step process at any page forrepparttar 125274 visitor to enter their friends email addresses and send a quick but effective recommendation. Make a nice letter that will go out withrepparttar 125275 recommendation. If you want advanced features in your recommendation feature, use a customized CGI script. To get many more recommendations, offerrepparttar 125276 person makingrepparttar 125277 recommendation a chance to win something for his or her effort. You can use or find a script at This is probablyrepparttar 125278 only method that doesn't require your daily or frequent review and attention.

Printed Media 62.6% of people find new sites commonly throughrepparttar 125279 print media - advertising, press clips, articles, whatever. Identify magazines, newsletters and journals aroundrepparttar 125280 world that could have an appropriate audience. Then give them your articles, reports, blurbs, etc. build a database of journalists that you contribute these items to. Send out press releases to publications and writers. Use a press release firm for best effect. Again, this is a method you should be doing something about very frequently. If you haverepparttar 125281 budget, you can also do display and classified ads where appropriate.

Newsletters and Mailing Lists These are really underrated, yet so effective. What you need to do is find as many lists and newsletters as possible that are related to your business. Yes, that will get you a lot of email every day but it is worth it. Readrepparttar 125282 postings and respond to them when you can, preferably daily, using your blurbs, signatures, FAQs and articles. Many lists have thousands of subscribers and by becoming an active contributor to a number of them you will be getting exposure to thousands of focused prospects for free - very powerful yet underrated. Make sure you do not become overtly commercial in your postings - just let your signature dorepparttar 125283 work of directingrepparttar 125284 reader to you for business. Your actual posting should be a helpful bit of information, not advertising. You can find lists at and's categories.

Newsgroups and Forums Newsgroups are under-estimated by most. Yet over 20% of Internet users use them at least once a week. Forums are like newsgroups,repparttar 125285 most popular beingrepparttar 125286 forums on AOL and CompuServe. Subscribe to allrepparttar 125287 newsgroups and forums that are related to your industry. You can find them at,, and by joining AOL and CompuServe. Read new messages regularly, daily when possible, and reply to them using your arsenal of signatures, blurbs, reports and FAQs. Just don't be overtly commercial in your postings.

Other Things You Can Do There are obviously many other ways you can promote your online business. You can learn a lot of tricks by visiting successful sites and seeing what little gimmicks and techniques they are using and copying them. Depending on your budget, industry and audience, you can get into banner advertising, offline advertising, promotions and contests, coupons, selling through auction sites like eBay, classified ads on AOL and CompuServe, sponsorships, and much more. You might want to buy some good books at on online marketing for a thorough look at many of these techniques.

The Bottom Line The Internet is a complex place and concentrating on just one marketing idea will not get you any long term, huge gains. Your best bet is to followrepparttar 125288 time-proven strategies we have talked about in their totality, daily. And this marketing should consume 80% of your daily work time (or get someone to spend 80% of their time marketing for you). I guarantee you that if you spend this time daily enjoying yourself as you get intorepparttar 125289 things we have talked about, your traffic and online success will grow to amazing proportions! It is a time-proven 'secret' success formula.

David Gikandi ( is CEO at (

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