THEMES...The Next Evolution of Search Engine Optimization

Written by John Buchanan

Continued from page 1

Can you do that? Can you describerepparttar content of your entire site in two words?

If not, you need to begin rethinkingrepparttar 128059 focus of your site. You might consider splitting your site into separate sites. Usingrepparttar 128060 same look and feel for each site, only different domains forrepparttar 128061 different categories of your site. In this way, your visitors will still feel as if they are onrepparttar 128062 same site, butrepparttar 128063 engines will see different sites, each with their own "theme".

If you can describerepparttar 128064 focus of your site in two or three words your already well on your way to having a very themes friendly site.

The next step should be your homepage. The homepage of your site should focus onrepparttar 128065 overall, two word theme of your site. The same two words you used to describe your site. These should berepparttar 128066 focus of your homepage.

All ofrepparttar 128067 subpages on your site, should focus on a narrower version ofrepparttar 128068 same theme you targeted on your homepage using an extension ofrepparttar 128069 same two word description of your site. If your two word description was "computer hardware", then your subpages should focus on keyphrases such as "ibm computer hardware", "toshiba computer hardware" etc.

The key is to always haverepparttar 128070 same two word description as part ofrepparttar 128071 focus of your subpages. This keepsrepparttar 128072 overall theme ofrepparttar 128073 site pure and focused, and easily picked up by a visiting engine.

A good example of an implementation of this would be an electronics store. A smart owner of an online electronics store would give each section of his store its own domain name. This could include a domain specifically for cell phones, another for televisions, another for stereos, etc. In doing this, he could then focus individual pages within each domain on specific types of those devices.

Let's look at an example.

Primary domain -

cell phone domain -

cell phone subpages: nokia-cell-phones.html motorola-cell-phones.html ericcson-cell-phones.html etc.

stereo domain -

stereo subpages: panasonic-stereos.html aiwa-stereos.html sony-stereos.html etc.

televisions domain -

televisions subpages: toshiba-televisions.html big-screen-televisions.html sony-televisions.html etc.

As you can see buy usingrepparttar 128074 above technique you can focusrepparttar 128075 overall theme of each web site. The cell phone portion ofrepparttar 128076 site may deal with different types of cell phones on each page, butrepparttar 128077 overall theme is still "cell phones" because this phrase would be found on each and every page.

When dealing with a themes based engine, focus is key. If all other things are equal,repparttar 128078 site that is most focused aroundrepparttar 128079 specific search term, will come up on top.

John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of "The Search Engine Bulletin", a FREE monthly newsletter. Visit him at for more information or to sign up for the newsletter.

Use keywords and meta tags to get the click!

Written by Steve Nash

Continued from page 1

- TITLE tag should be between 5 and 12 words

- Meta DESCRIPTION tag should be between 5 and 20 words

- TITLE and Meta DESCRIPTION should be different. Combine both to encourage someone looking at a busy page of search results to click your link, rather than someone else's.

- Meta KEYWORDS tag should be between 0 and 50 words

- HEADING Tags should be used, if possible (and these tags are used for ranking purposes instead of Meta DESCRIPTION tag, sometimes)

- Meta KEYWORDS tag should contain words that exist in TITLE and Meta DESCRIPTION tag (as well as in page content)

- Do not use too many COMMENT tags, or Image ALT tags, especially if you stuff them with keywords

--- sidebar ---

Don't know whatrepparttar above means? The HTML tags are shown below:

* TITLE - Your page title here< itle> * DESCRIPTION - <meta name="description" content="de scription" /> * KEYWORDS - <meta name="keywords" content="key, words" /> * HEADING - H1, H2, H3,... * COMMENT - <--! comments go here or few keywords --><p> --- end sidebar ---<p> Again, these are basic guidelines - don't take them too literally. Remember,<IMG height=12 src="/the2.jpg" alt="repparttar 128058"> most important content for<IMG height=12 src="/the2.jpg" alt="repparttar 128059"> search engines is also<IMG height=12 src="/the2.jpg" alt="repparttar 128060"> most important content for your site visitors - *your actual page content*.<p> => READ MORE...<p> You can find out a great deal more about keywords, meta tags etc. from<IMG height=12 src="/the2.jpg" alt="repparttar 128061"> following excellent resources.<p> - - -<p> --<p> Remember that search engines are getting more and more sophisticated. Concentrate on creating valuable keyword-rich pages that your site visitors will like;<IMG height=12 src="/the2.jpg" alt="repparttar 128062"> search engines will like them too! And your site is sure to get<IMG height=12 src="/the2.jpg" alt="repparttar 128063"> click!<p> <br><img src="images/ata.gif"><br> <p>Steve Nash edits Promote! Promote! Promote! a twice-monthly newsletter. Subscribe, and learn more about promoting your business (or site) online: This article appears on his latest site called How I Promote My Website -<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>    <a class="mlink" href="THEMES_The_Next_Evolution_of_Search_Engine_Optimization-28059.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src=""> </script> <noscript> <a href="" target="_top"> <img src="" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>