Continued from page 1
3. EMAIL ADDRESSES
When you get your own domain name, you can set it up so that you have email addresses containing your domain name. For example, firstname.lastname@example.org
Doesn't that look a lot more professional that an ISP, hotmail or yahoo address?
4. SEARCH ENGINE POSITIONING
If you get a domain name contains keywords that describe your site's topic it can help boost your search engine rank (and thus help you get more visitors).
5. SEARCH ENGINE INDEXING
Search engines can sometimes be sensitive beasts. For example, they don't like being spamdexed with lots of junk pages, and to stop it they either penalise sites which contain junk pages, or may place limits on maximum number of pages that can be indexed per domain.
If you don't have your own domain name, other people's web sites who simply share same hosting service with you, can cause your site to drop down search engine results - or even disappear from search engines completely!
On other hand, if you have your own domain, you won't have these kinds of problems: you're responsible for and only affected by your own web site's content.
Lots of folks don't consider a site serious, if it doesn't have its own domain name - and that includes some directory editors.
Go look for yourself in Yahoo! and see how many commercial sites you can find which don't have a domain name... Answer: Not many.
When new people encounter your business through web, they only know you from what they see. Do you really want to look some fly-by-night who can't afford $20 per year to register their own domain name?
8. PROTECT YOUR IDENTITY
When you register a domain name, it identities you (or your business). Do you really want somebody else grabbing domain names that identify you, your business, your products, or (if applicable) your trademarks?
Sure, if somebody else does register a domain name that infringes your rights, you might be able to call lawyers in, and perhaps get it back... but wouldn't it be easier and cheaper to avoid this hassle in first place by registering domains yourself?
9. TYPOS AND MISSPELLINGS
When people type in URLs, they sometimes can make typing errors or misspell URL. You might consider registering most common spelling errors of your URL, so that these people still end-up at your site (ask your web host if you need help with setting this up).
10. INVESTING FOR THE FUTURE
Some people have made a lot of money registering and trading in domain names. There's absolutely nothing wrong with that provided that they don't infringe others' trademark or proprietary rights ("cybersquatting").
So there, exactly as promised, are 10 good reasons to register a domain name... but I'll add one more, and it's a reason that you should act today:
11. GET IT FIRST
As already mentioned, domain names are being registered at a truly incredible rate. You know what that means? If you wait, domain name you want could soon be taken - so register it today.
This article is Copyright (C) 2005, Answers 2000 Limited.
About the Author: This article was written by Sunil Tanna of Answers 2000. For more information about domain names, and several advanced (and free) domain search tools, please visit http://www.domaincavern.com/