8. Select type of business you want to be. Incorporation carries most prestige but it isn't always practical for a small business. You can always start as a sole proprietor. A partnership will be necessary if you have someone else sharing profits and expenses of business with you. Additionally you can form a International Business Company (IBC) and have your Trust own it. Everything becomes anonymous and provides you and your beneficiaries benefits for life. In essence you own nothing (on paper). Yet I travel world on my Debit MasterCard with no Social Security Number (as I do not have one, nor do I want to incorporate, due to religious reasons).

9. Obtain enough supplies to launch your business. Be well-equipped with basics: pencils, pens, note paper, paper clips, rubber bands, staplers and this type of office needs should be purchased in quantity. You achieve a savings by higher volume purchasing and also avoid possible work stoppage because you are out of supplies constantly. You do have bookkeeping software right? Does your Contact Mgr. software have a calendar? Order business stationary and envelopes along with business cards. Remember, you are trying to create a positive, professional image. If you wish, hire a graphic artist to design a logo for your business. This should appear everywhere - Website, bus. card, letterhead and envelopes. Shop around for printers. There are often "specials" and prices have really come down. A color laser printer is now < $1000.

10. If your business outgrows your house, shop around for a good location. Don't consider moving out of your "home" office unless you've redone your expense calculation, divided it by 12 and seen that your new monthly expenses can be eclipsed by your revenues. Consider out- sourcing some work to other sub-contractors working at their home.

If you outgrow your home office and decide to find an outside office, consider sharing a space with other professionals in a building, where business needs like a photocopier, fax, receptionist, etc. can be shared among occupants. You'd still have your own private office, but it will save dollars to combine other resources. Shop for office furniture to get best price possible. Check newspaper for notices about bankruptcy auctions and Sheriff's sales where you can often obtain nearly new, higher quality equipment for little money.

After all, a penny saved is a penny earned.

Once you've created a reasonably search-engine friendly site then you can either hand submit your site to major search engines, or let JimTools or AddMe take burden. It's your choice:

- http://www.HowIPromoteMyWebsite.com/bin/ap.pl?site-submit - http://www.jimtools.com/submit.html - http://www.addme.com/submission.htm

*Do* make sure you get a link on following search engines and directories:

- Google: http://www.google.com/addurl.html - DMOZ: http://www.dmoz.org - Inktomi: http://169.207.238.189/search/search.pl

Google is becoming *the* search engine of choice for more and more people (it even powers Web Page searches on Yahoo!). A listing on DMOZ (or Open Directory Project) can definitely help your Google ranking. And Inktomi provides search results for a large number of search engines including MSN, AOL and even Overture.

Inktomi provides a service which guarantees your page is re- visited by Inktomi's 'spiders' every 48 hours. This means your mini-site can be listed on many of major search engines within 48 hours of creation! Sign up to Inktomi here:

- http://www.howipromotemywebsite.com/bin/ap.pl?search-engines

One extra (and recommended) way to promote your new mini-site is to link to your mini-site on other sites that you own. Not only do inbound links increase traffic, it also helps your Google listing too. However, do make sure that you:

a) Link to mini-site using your chosen keywords, and b) Submit that linking page to search engines too (particularly Google)

Step 5) Measure Results =======================

You're nearly done. Now you just need to measure your results, and adjust or tweak your site a little if you're not happy with those results. Don't be hasty, though - you need to get a reasonable amount of website traffic before you can really know if your mini-site is a success!

Measuring your site traffic means knowing how many visitors your website attracts, how many page views it gets and which search engines are bringing visitors to your site, etc. For more information about monitoring website traffic read these articles:

- Analyse Your Website Traffic: http://www.HowIPromoteMyWebsite.com/bin/ap.pl?web-traffic

- Learn From Your Visitors Using Cookies: http://www.HowIPromoteMyWebsite.com/cookies.html

Or you could just sign up to free version of Webtrends and let Webtrends do all work for you: - http://www.webtrendslive.com

(Your web host may well provide adequate site statistics, however, so using Webtrends may not be necessary.)

You also need to measure success (or otherwise) of your affiliate program. The best affiliate programs offer great tracking and reporting, so that you can quickly determine what works and what doesn't. If your affiliate program is a little bit lacking in this respect, then learn how to track your own links:

- http://www.HowIPromoteMyWebsite.com/bin/ap.pl?know

The combination of affiliate stats and site stats should allow you to measure your results. If you *do* need to change anything on your site, make sure you change one thing at a time, so you can truly measure effectiveness of that change. (Mark Joyner, famous Internet Marketer and owner of Aesop.com, explains importance of controlled testing in his article, Why Test?:

- http://www.AnyoneCanSellOnline.com/why-test.shtml )

But if mini-site success still eludes you, then you may need to review steps 1) to 4) again.

--

And that's it - five steps to your mini-site success!

If you're willing to be patient there's absolutely no need to spend time and money on pay-per-click search engines, either! (It's becoming harder and harder to get your mini-site listed on Overture now, anyway!). Simply rely on Google and modestly priced Inktomi instead.

So, to summarise, if you want to make money from generating small 1-or 2-page mini-sites simply follow these five steps:

Step 1) Choose High-Demand Low-Supply Keywords Step 2) Find A Good Affiliate Program Step 3) Build A Mini-Site That Gets The Sale Step 4) Promote Your Mini-Site Step 5) Measure Results

I wish you success!

Steve Nash

PS No idea what a mini-site is? It's all explained here... http://www.AnyoneCanSellOnline.com/build-minisites.shtml