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1. Don't Limit Yourself to Just One For All Time As was pointed out before, passion you decide to pursue may be one of many that you indulge throughout your lifetime. Don't feel that any decision you make today is written in stone, or that you are obligated to pursue this single passion for rest of your life.
2. Don't Limit Yourself To Currently-held Jobs, But Use Them As Clues Did you take job at record store as a way to be close to music industry? Is your current gig as host, maitre d' or waitress masking your own passion for starting your own restaurant. Use these jobs as clues to your true passion. Consider them "fact-finding" missions to get experience you need to take next step.
3. Beware Aptitude Trap I was good in Math and Science, so my high school guidance counselor in school sent me off in direction of my aptitudes. I ended up in a job I hated, doing something I was trained to do, but which provided me no enjoyment. Don't get caught in trap of following your aptitudes. As you read through this book, you'll come across people who are doing things that you could be doing. Sure, you say, I know enough about real estate to help people buy a house. But, keep in mind that your goal is to follow your passion, not just your proficiency. The title of this book is NOT "Turn Your Competency Into Profit."
4. Create Your Own While it's possible to make money selling someone else's product, my advice to passion seeker is to focus on creating something of your own. There's greater personal fulfillment as well as more profit in being first in creative totem pole. It's said that you only have to be 10% different from competition to be perceived as radically innovative. Of course, it's hard to quantify a 10% difference between two slices of pizza. But point is that many seemingly new products are simply repackaging of things that exist. It's easier than you think to create your own product.
5. Beware Gold Rush Beware "lemming effect" of rushing headlong off side of cliff simply because everyone else is doing it. There are many new frontiers of business and "flavor of month" concepts and products that may be lucrative, but have no chance of offering any sustainable interest or passion.
6. Look Closely At Things You Already Do Like Kermit Pembreton, who at age 16, capitalized on fact that he already loved to talk about pro sports, and set up a custom tour package for a single fan, and ended up making $1000 from that one person visiting from out of town. He grew his love of sports into Sports Services of America helping prestigious corporations improve their image by linking with sports figures who would then endorse products or make special appearances. Often, your passion is something indirectly related to something you're already doing.
7. Finding Your Passion in Traditional and Nontraditional Since there are as many passions and ways to express it as there are people in world, many passions don't fit neatly into boxes of traditional job descriptions that exist in corporate environment. However radical your idea is, however, it helps if you can fit it into a larger category. These categories include Writing, Teaching, Consulting, Entertaining, Making Crafts, Designing, Inventing, Cooking, Creating a food Product, Social Work. If it can fit into one of those broad categories, you can then search for information necessary for you to create a business around it. At same time, not everyone who discovers their passion will find expression of it by jumping out into entrepreneurial waters. As was said in Chapter 1, being an entrepreneur is not a prerequisite for living a life of passion. Many people find passionate fulfillment within parameters of structured, traditional employment, as long as they are doing something they love. Neither of these courses is better than other.
8. If The Need Doesn't Exist, Create It Sometimes effective selling is about finding a need and filling it. At other times you'll need to create need, and force people to ask themselves "how could I have survived this long without this?" Who would have guessed that we all needed to have doves released at our weddings? But it's now something I'll consider for mine!
9. Go with your gut If it feels good in your gut, go with it.
10. Don't tell world right away Keep energy of your new idea within incubator of your mind. Give it time to grow in energy of your commitment before you introduce it to world and possible ridicule, judgement and speculation of well- intentioned, but small-minded visionaries.
Walt Goodridge is author of 8 books including Turn Your Passion Into Profit. You can subscribe to his Passion Seekers email newsletter and receive tips, information and advice to help you turn your passion into profit by visiting www.TURNyourPASSIONintoPROFIT.com, or emailing him at email@example.com