1. Don't Limit Yourself to Just One For All Time As was pointed out before, passion you decide to pursue may be one of many that you indulge throughout your lifetime. Don't feel that any decision you make today is written in stone, or that you are obligated to pursue this single passion for rest of your life.

2. Don't Limit Yourself To Currently-held Jobs, But Use Them As Clues Did you take job at record store as a way to be close to music industry? Is your current gig as host, maitre d' or waitress masking your own passion for starting your own restaurant. Use these jobs as clues to your true passion. Consider them "fact-finding" missions to get experience you need to take next step.

3. Beware Aptitude Trap I was good in Math and Science, so my high school guidance counselor in school sent me off in direction of my aptitudes. I ended up in a job I hated, doing something I was trained to do, but which provided me no enjoyment. Don't get caught in trap of following your aptitudes. As you read through this book, you'll come across people who are doing things that you could be doing. Sure, you say, I know enough about real estate to help people buy a house. But, keep in mind that your goal is to follow your passion, not just your proficiency. The title of this book is NOT "Turn Your Competency Into Profit."

4. Create Your Own While it's possible to make money selling someone else's product, my advice to passion seeker is to focus on creating something of your own. There's greater personal fulfillment as well as more profit in being first in creative totem pole. It's said that you only have to be 10% different from competition to be perceived as radically innovative. Of course, it's hard to quantify a 10% difference between two slices of pizza. But point is that many seemingly new products are simply repackaging of things that exist. It's easier than you think to create your own product.

5. Beware Gold Rush Beware "lemming effect" of rushing headlong off side of cliff simply because everyone else is doing it. There are many new frontiers of business and "flavor of month" concepts and products that may be lucrative, but have no chance of offering any sustainable interest or passion.

6. Look Closely At Things You Already Do Like Kermit Pembreton, who at age 16, capitalized on fact that he already loved to talk about pro sports, and set up a custom tour package for a single fan, and ended up making $1000 from that one person visiting from out of town. He grew his love of sports into Sports Services of America helping prestigious corporations improve their image by linking with sports figures who would then endorse products or make special appearances. Often, your passion is something indirectly related to something you're already doing.

7. Finding Your Passion in Traditional and Nontraditional Since there are as many passions and ways to express it as there are people in world, many passions don't fit neatly into boxes of traditional job descriptions that exist in corporate environment. However radical your idea is, however, it helps if you can fit it into a larger category. These categories include Writing, Teaching, Consulting, Entertaining, Making Crafts, Designing, Inventing, Cooking, Creating a food Product, Social Work. If it can fit into one of those broad categories, you can then search for information necessary for you to create a business around it. At same time, not everyone who discovers their passion will find expression of it by jumping out into entrepreneurial waters. As was said in Chapter 1, being an entrepreneur is not a prerequisite for living a life of passion. Many people find passionate fulfillment within parameters of structured, traditional employment, as long as they are doing something they love. Neither of these courses is better than other.

8. If The Need Doesn't Exist, Create It Sometimes effective selling is about finding a need and filling it. At other times you'll need to create need, and force people to ask themselves "how could I have survived this long without this?" Who would have guessed that we all needed to have doves released at our weddings? But it's now something I'll consider for mine!

9. Go with your gut If it feels good in your gut, go with it.

10. Don't tell world right away Keep energy of your new idea within incubator of your mind. Give it time to grow in energy of your commitment before you introduce it to world and possible ridicule, judgement and speculation of well- intentioned, but small-minded visionaries.

Keeping The Ball Rolling:

If you think you can put up a web site, place a few free classified ads, and submit your URL to a bunch of search engines, and suddenly be deluged by people rushing to place orders or join your programs, think again! It is possible to make a significant income from a simple web site working part time. However, let me emphasize word, "working." Many people start an online business on side, while keeping their regular jobs. That's fine, but this takes commitment, organization, and some hard work.

It's a good idea to make a work schedule, setting aside time to work on your business. Then, divide this time up into segments - marketing and promotion, web site development, search engine ranking and placement, customer service, products and programs, etc. It's okay to be flexible, but mapping out how you spend your time and then keeping that commitment, will make you much more productive, and in turn, much more profitable.

Stay Positive:

Sometimes biggest obstacle to overcome is ourselves. We all read about huge profits being made online today, and it's easy to get caught up in mind-set that if you're not making millions, your not successful. A good dose of reality often works best at times like these. We need to remember, for most of us, we don't have some venture capitalist putting up three million dollars to help launch our online businesses. Take pride and satisfaction in your accomplishments as you make them. These may be things as simple as getting ranked in top ten listings on a few search engines, or some other positive reflection of your hard work.

It's important to set goals, both long term and short term. Don't go nuts, set reasonable goals. Once you reach one, cross it off list and make a new one. Taking this, "small steps to success," approach, will give you a sense of accomplishment and pride. Let's not forget one very important thing, most people only sit on sidelines and dream of having their own business. You, however, are in game! Even if right now you're not experiencing level of success you had first hoped, you're still doing something most only dream about. Give yourself a pat on back!