Targeting your advertising may not get through to as many people as you think is necessary. In most case, however, you'll actually get more bang for your buck by getting through to people who are most likely to buy. If your ad is seen by 20,000 people, but only 300 of them are sort of people that would really be interested, you've just wasted 19,700 exposures- like doing a national news broadcast when only Tennessee is tuned in.

Sending your ad to a targeted list of people ensures you get highest percentage of response possible. So even if fewer people get message, you're likely to get more responses for your money. While it may be more expensive and more difficult to target your advertising, you're sill getting a better deal and building a valuable base of loyal customers.

5)Some web-enabled presentation challenges include need to keep people involved – you can do this easily by leveraging chat capabilities, dynamic polling, and standard Q&A components built into application. The higher their interest level (as in real world meetings) better your meeting or presentation will be.

6)Marketing presentations can be easily archived and made available to others on a 24/7 basis – this archiving can include standard presentation, enhanced with video or audio components, depending on sophistication of your presentation. Be prepared to pay an extra charge for this – but marketing ROI can be significant, especially when you factor in how little most companies charge for an archiving service versus your front end costs.

7) Virtual marketing enables a whole set of web-enabled processes – you will have ability to easily capture your prospect/customer's e-mail address and standard contact points via a registration process, involve them and capture preferences via polling in your presentations and "push" follow up communications during your presentation/meeting or later. But, it's very important to include standard "privacy" statements in your materials and adhere to them as you move forward through your business processes.

8) How does video conferencing impact your assessments of web-enabled presentations or collaborations? This depends on your budget, number of people attending presentation, presenter and attendee locations and other intangible that are specific to your business. In general, video conferencing works better for very small (under five people) presentations or meetings, due to some of inherent challenges of this medium.