Business: TAMING MAIL ORDER'S BIG THREE

TAMING MAIL ORDER'S BIG THREE

Written by John Colanzi

Continued from page 1

Saving On Postage

There are a variety of ways to save on postage. The simplest is to ask for a stamp or self-addressed envelope when sending free information. In mail order publications readers are comfortable sending repparttar postage for any offers they're interested in.

A by product of asking for postage is to weed out curiosity seekers who respond to anything that's free.

Another method to save on postage is to use post cards. A post card costs 20 cents. A first class mailing costs 34 cents. 14 cents may not sound like a lot, but if you're mailing to 1,000 or more prospects it adds up fast.

My favorite method of cutting down on my postage costs is to use exchange mailers. It's similar to an advertising exchange. You agree to mail 50 - 100 copies of his 8 x 11 circular or adsheet in exchange for having him mail yours.

It accomplishes repparttar 106817 same objectives as exchanging advertising. You get increased circulation, and exposure to an audience you may never reach otherwise. The only postage expense is sending your circulars for exchange.

Be a little creative and you may even come up with methods I've never even thought of.

Imagine getting your circular printed free by a co-op printer. Mailed free by an exchange mailer and your own mailings paid for with repparttar 106818 stamps from individuals who responded to your free ad which was placed as part of an exchange.

Still wonder why I love mail order?

Wishing You Success

John Colanzi publishes the "Street Smart Marketing" newsletter. To subscribe mailto:ezmailer-subscribe@listbot.com Don't forget to stop by and see what our satisfied customers have to say about our "Hot-Line" Names. http://johncolanzi.com/list.html

Customer Service Tips

Written by M6.net

Continued from page 1
3.Get your pen out and write down repparttar

points relevant to repparttar 106816

complaint, dont argue or take issue with repparttar 106817

points, as you note them down. Any points you are unsure of, clarify them, you need to understand repparttar 106818

full complaint. Once you have repparttar 106819

points, confirm repparttar 106820

complaint at repparttar 106821

end, to check you have it right. The objective is to help repparttar 106822

client, NOT win an argument. 4.Assure repparttar 106823

customer you are on their side, don't get personally involved. Reassure them that you understand how inconvenienced they have been, for example, let repparttar 106824

customer know you want to resolve repparttar 106825

issue as much as they do. 5.When repparttar 106826

solution has been worked out, thank repparttar 106827

customer for their feedback; confirm with them how much feedback helps to provide a better service. 6.Ask repparttar 106828

client's opinion on how you can ensure that this doesn't happen again. If you cant do what they suggest, offer alternatives, work with repparttar 106829

client to resolve repparttar 106830

problem. These tips can turn one sale and its problem, into many possible referrals and more sales, all for repparttar 106831

sake of a little "customer care". M6.net – http://www.m6.net

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