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Take your average plumber. He is selling his skills - certainly not a system. The plumber loves to plumb - he hates administration. But we still expect him to return our calls, to keep appointments and to provide us with accurate invoices.
So
plumber has a choice. He can forget to return calls, turn up late and get increasingly bogged down in paperwork (both of which happen all too often). Or he can put in place a basic time management and bookkeeping system.
Either way he'll still be a good plumber, but
system will provide him with more, happier customers and greater peace-of-mind.
What your plumber can't systemise is
art of plumbing. His experience and his apparently innate ability to diagnose a problem: these can only be passed on properly over time. Becoming
plumbing equivalent of Ronald McDonald is unrealistic.
Somewhere between McDonald's and your plumber lie most other businesses. Systems have a place in every business - it is simply a matter of degree. But we need to make a conscious effort to identify those parts of our business that can be 'systemised'.
In
long run, we will be rewarded with a simpler business and happier customers.
© David Brewster, January 2002

David Brewster runs 'Business Simplification' and writes, talks and coaches on reducing the complexity of business and achieving greater clarity and effectiveness