The key is to take a headline from your file and adapt it to your product. When you're drawing a blank, how easy would it be to adapt following?

38 Fun And Easy Ways to Earn $500 Next Weekend

7 Steps To Freedom

26 Days That Have Changed Thousands Of Lives

An Amazing Business You Can Carry In Your Pocket

Are You An Educated Failure?

Banking Secrets That Banks Don't Want Published

California Lawyer Discovers How To Make Money At Home With The Help Of The U.S. Government

Do you think you could take these, and plug your product or service in, and get a huge head start?

For example, if you were selling vitamins you could adapt second sample from bottom:

Health Secrets That Drug Companies Don't Want Published

Do you have a weight loss product or exercise tape series? Use first one:

38 Fun and Easy Ways To Lose 2-4 Pounds By Next Weekend

See process?

Aside from your swipe file, you should also build a list of power words. Words like: free, sell, instant, successful, little known, system, select, explode, unlimited.

Use these words to create a sense of urgency and curiosity.

I've an expanded list posted on Ideal Marketing Corporation web site, if you want more ideas. Click here to view:

http://www.idealmarketingcorp.com/powerwords.html

Creating a killer headline, copy and power word swipe file should be an ongoing process. Keep building yours, as you never know when you'll need that next bit of inspiration.

*Proof. An extension of testimonial, benefits are often presented visually. Before/after pictures are shown for a weightloss product or acne treatment. Live makeup demonstrations show how beauty can be yours, instantly. Copies of cancelled checks are displayed for houses purchased using a real estate system.

*Urgency. The products can only be ordered by 800 number, available only during show. Or there is only a limited amount of product available. A counter is shown onscreen, rapidly clicking down towards zero. It's a clear message: if you don't buy now, you miss out!

*Ironclad guarantee. Infomercials always include a 30-day trial period. And chance to keep part of offer 'as their gift' if they decide to return product. It's presented as a no risk, win-win situation. Always.

*The Upsell. When you call to order, operator's script always includes an upsell. Offering vitamins to go along with fitness equipment. Or complimentary magazine subscriptions. They capitalize on customer's mood to buy.

So, if thought of how to write a compelling offer is keeping you up at night, do yourself a favor, and just hit your TV's power button.

Anthony Robbins, Carlton Sheets, Vanessa L. Williams, Ron Popeil, George Foreman, Susan Powter, Victoria Principal, et al, I salute you!