Creating traffic from "scratch" rates slowest and costliest way to bring customers to your website. Persuading other people to send targeted traffic your way puts you on fast track to profits.

The third step for triumphing in uncertain economic times entails building one-on-one relationships with your customers and prospects, even if you have thousands of them. They must feel as if you are speaking only to them in all of your communications.

The quickest way to accomplish this involves specializing in one highly specific area of concern for them. In other words, no matter what you sell, you'll never succeed as "Wal-Mart." To succeed, your online business must completely meet needs of your customers in one, specific area.

Time to face facts: Internet won't go away! In fact, despite well publicized "dot bombs" of a couple of years ago, Internet forms a more integral part of our lives than ever.

Even if you feel like your business, your job, or some other important aspect of your life doesn't depend on Internet today, what about tomorrow?

Finally, everyone must stay current at all times with ever-changing landscape of Internet. At some point, virtually every one of us will find Internet an integral part of our business lives.

As effective business people, we must develop ability to adapt to change and give customers what they want - not in months or years -but in space of hours or days.

Once your account has been activated, you’ll be assigned your own autoresponder email address that you can use in your advertising. Write a series of email messages to load into your account. Concentrate on benefits your product offers.

If you’re not confident about your writing abilities, you can get sales message templates to model or adapt for your own use. Try Autoresponder Magic: ttp://www.autorespondermagic.com/?19597.

Once you’ve loaded messages, you need to decide on when each message will be sent to your prospects.

Most experts suggest you should contact prospects at least weekly. Experiment to see what’s best for you.

Your autoresponder will create a mailing list that includes everyone who’s inquired about your product. Most accounts will let you import and export name to and from your list.

You can also send out an ezine using an autoresponder. Just cut and paste your content as you would with a sales message.

Be sure to include a way for prospects and customers to unsubscribe to your mailings. GetResponse will automatically remove unsubscribers from your list.

It can also tell you if it was unable to contact recipients due to invalid email addresses, over quota accounts, etc.

Once you get hang of using an autoresponder, you’ll wonder how you managed your business without one.