Shop for infomercial space during off-peak times. Late at night and weekends are best. Even though these times aren't big ratings- getters, total numbers of people watching can still be impressive.

Look for especially low prices in smaller markets and on cable TV outlets. Thirty minutes can sometimes go for as low as a few hundred dollars.

Save on product costs by hiring a small, capable one or two- person production house.

Internet advertising also tends to be cheap, but it can take quite a bundle to keep your messages consistently in front of a lot of prospects. Buying audience for your website is almost always an expensive proposition.

One way to stretch your reach on Internet is to team up with other businesses that are reaching a lot of prospects with advertising. Have them include your ad, banner, link, or (even better) article on their website or in their advertising.

Watch for web-based businesses that advertise frequently in top ezines, in card decks, on TV, and in magazines. Get mentioned on their site and harvest some of benefit of their aggressive ad campaign.

You are more likely to receive cooperation from businesses that have clients similar to yours. Show business how you offer a valuable product or service their customers will appreciate. Including you on their site must be a benefit for them.

Many intense Internet advertisers are looking for ways to defray their marketing expenses. Offer to pay a portion of cost in exchange for being included in ads and on their site.

The best place to start is with classified ad. Classified ads have been backbone of marketers both on-line and off.

Study successful ads of other marketers. Use them as a starting point for developing your own ads. Don't copy their ads, use them as a guide to writing your own successful ads.

Start you campaign with many sources of Free advertising online.

<> Free classifieds sites. <> Free ezine advertising. <> Business related newsgroups. <> Business Forums

The list is endless!

Now we get to secret used by heavy hitters in mail order and on internet.

Once you begin to make sales from your free advertising expand your efforts through paid advertising. Use your profits to increase number of eyes seeing your ad. The key is multiplying your exposure.

It's that simple!

When starting your business you must put your profits back into more advertising. To do otherwise is fast-track to failure.