Ezine Advertising

Advertising in ezines is one of best and easiest ways to send targeted traffic to your affiliate program. Even though pay per click may accurately target your market, they cannot target it precisely link ezines can. I'm not trying to discourage you from pay per click advertising, but with a great ad copy and carefully selected keywords its capabilities can be too broad. Ezines on other hand, are precise in targeting a market and have a list of pre-qualified subscribers. A pre-qualified subscriber is when someone has voluntarily subscribed to receive additional information about a particular topic, making them qualified and easy to market to.

With so many ezines to choose from, it makes it hard to select a quality ezine to advertise in. The best way to find quality ezines to advertise your affiliate program in, is by using Directory of Ezines. There are free ezine directories on web, but you get what you pay for. Most of free ezine directories are saturated with discontinued ezines or are outdated. Moreover, with Directory of Ezines, ezines are always kept up to date, providing you with latest information and new ezines everyday, making it a valuable resource.

Targeted Opt-In List

Another way you can promote your affiliate program is by renting targeted opt-in mailing list. Renting a targeted opt-in list is a quick access to expose your affiliate program to hundreds, even thousands of people that have opted-in to receive more information in that field. By renting a targeted opt-in list you will have to use a third party source. If you decide to use a third party source it is imperative that you find out how they are gathering email addresses for their list. You want to use a third party opt-in list that has been gathering their email addresses properly. That way you know that people have given permission to receive more information and didn't use a email extracting software to harvest them.

I'm going to be straight with you, renting targeted opt-in lists can get expensive. The bigger list is more it's going to cost you! It's a good idea to start small and then gradually increase if you are successful. The reason you want to start small is because you want to see how successful your campaign is going to be. You don't want to go with a large list, if campaign isn't going to do well, that's a good way to lose money. You will need to conduct some tests before you start your campaign. Here are a few third party list providers you can use, Postmaster Direct, List Universe, and E-Target.

4.Banner Exchange: A good number of websites use banner exchanges as a way to get visible exposure on other sites. By exchanging banners with other websites, people see your unique banner without much competition from other businesses. In exchange, all you have to do is post other webmaster’s banner on your own site. Many services even allow you to rotate banners on multiple sites. Check out following sites for a good starting point: http://free-banners.com/ and http://www.bannerswap.com .

5.Directory Listing: When Internet first gained popularity, Yahoo became famous for having a well-organized directory. Although they now charge money for inclusion into their directory, it is still possible to find plenty of other highly visited directories. By having a listing on these sites, you can generate a steady amount of highly targeted traffic. The following are two of more popular directories that offer free listings: http://www.webworldindex.com and http://www.dmoz.org .

By following these steps, you should see a dramatic increase in your web traffic. The key is to always think about website promotion--if you spend a little time each day following one of these steps, you will be rewarded with more visitors and hopefully more customers. Good luck, and happy advertising!

P.S. Stay tuned for more free ways to increase traffic to your website!