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Here are a few ideas on items you can offer on bridge page to collect their information:
* To subscribe to your ezine. If you have more than one, list these all. * To register for an ecourse. * To receive an ebook. * Offer your opinion or testimonials on using affiliateís product/program.
Now, one of main things most people do not think about is offering them something to purchase. And this is something affiliate offerers lookout for when you sign up to be an affiliate (at least good ones do). They donít want their competition becoming an affiliate and then snatching customer on way to their site. I am chuckling on this one -- I think it is great actually. Most affiliates donít even know this is happening to them.
Here is a duzie of a hint that Iíve only seen one affiliate program do. This will give you a head start and itís kind of sneaky too.
You can offer something at a price on bridge page that has to do with that topic (you have a focused buyer here). Example: The affiliate item is a software product. You can write an ebook on same topic. Yes, will this piss off some affiliates. You bet, but guess what -- thatís business. And also guess what -- itís going to take them a while to figure it out what you are doing too. They are so busy trying to obtain more affiliates they donít have time to research each one.
Offering something for a price isnít as effective as something for f/r/e/e. Then again, you have to decide what is your call to action for bridge page. Is it to collect name and increase your mailing list or to make residual income. Donít get greedy and offer both. It will bite you in "assets". Too many choices and it confuses visitor and so they donít make any decision at all and leave without choosing anything -- no freebie, no affiliate link.
When you set up your doorway page, set up metatags and searchable keywords that you wouldnít otherwise be able to place on your site. Make sure that these same words are in content.
Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Subscribe to her award winning daily marketing ezine, Light Bulb Moment at http://www.AbundanceCenter.com.